Pop-Tarts Consumer Insights

Who buys Pop-Tarts?

A Pop-Tarts consumer is generally slightly higher income, Caucasian, and lower middle age. Pop-Tarts consumers are more likely to purchase Pop-Tarts during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Fresh Selections, and Quaker Chewy also tend to be purchased in the same trip. See sample consumer insights data below.

Pop-Tarts Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pop-Tarts Consumer Demographics

demographic
index
Female
101
Male
87
<24
82
25-34
93
35-44
112
45-54
110
55-64
66
65+
45
African American
94
Asian
50
Caucasian
110
Hispanic
66
demographic
index
Has Kids
115
No Kids
67
- $20k
82
$20k-40k
99
$40k-60k
97
$60k-80k
108
$80k-100k
109
$100k-125k
103
$125k +
94
No College
99
College
102
Adv. Degree
93

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Pop-Tarts Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 11.1x
Fresh Selections 5.2x
Quaker Chewy 5.1x
Kelloggs Frosted Flakes 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
498

Where is Pop-Tarts Purchased?

channels
index
Beauty
0
Club
76
Dollar
39
Drug
21
Food
199
Gas & Convenience
33
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Pop Tarts 1.6x
YoCrunch 1.5x
General Mills Lucky Charms 1.4x
Kelloggs Froot Loops 1.4x

How Did They Pay?

method
index
Cash
77
Credit
102
Debit
105
Food Stamps
150

When is Pop-Tarts Purchased?

day of week
Sun
18.9%
Mon
13.9%
Tue
12.8%
Wed
11.7%
Thu
12.0%
Fri
14.8%
Sat
16.0%
time of day
Morning
14.2%
Noon
16.4%
Afternoon
34.0%
Evening
29.3%
Late
6.2%

Get More Pop-Tarts Data

Better understand Pop-Tarts consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Pop-Tarts consumers switch to?

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Why do consumers stop buying Pop-Tarts products?

Store front

Which retailers do Pop-Tarts shoppers prefer to shop at?

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What motivates consumers to try Pop-Tarts products?

Research the Pop-Tarts Target Market

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Who actually buys Pop-Tarts? Do these consumers match the intended target market of Pop-Tarts?

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What motivates the target market to buy Pop-Tarts?

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What other target market should Pop-Tarts look at?

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Which other brands have a similar target market?

About Our Pop-Tarts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.