Pop-Tarts Consumer Insights

Who buys Pop-Tarts?

A Pop-Tarts consumer is generally slightly higher income, Caucasian, and lower middle age. Pop-Tarts consumers are more likely to purchase Pop-Tarts during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Fresh Selections, and Quaker Chewy also tend to be purchased in the same trip. See sample consumer insights data below.

Pop-Tarts Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.85

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pop-Tarts Consumer Demographics

demographic
index
Female
101
Male
87
<24
82
25-34
93
35-44
112
45-54
110
55-64
66
65+
45
African American
94
Asian
50
Caucasian
110
Hispanic
66
demographic
index
Has Kids
115
No Kids
67
- $20k
82
$20k-40k
99
$40k-60k
97
$60k-80k
108
$80k-100k
109
$100k-125k
103
$125k +
94
No College
99
College
102
Adv. Degree
93

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Pop-Tarts Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 11.1x
Fresh Selections 5.2x
Quaker Chewy 5.1x
Kelloggs Frosted Flakes 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
498

Where is Pop-Tarts Purchased?

channels
index
Beauty
0
Club
76
Dollar
39
Drug
21
Food
199
Gas & Convenience
33
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Pop Tarts 1.6x
YoCrunch 1.5x
General Mills Lucky Charms 1.4x
Kelloggs Froot Loops 1.4x

How Did They Pay?

method
index
Cash
77
Credit
102
Debit
105
Food Stamps
150

When is Pop-Tarts Purchased?

day of week
Sun
18.9%
Mon
13.9%
Tue
12.8%
Wed
11.7%
Thu
12.0%
Fri
14.8%
Sat
16.0%
time of day
Morning
14.2%
Noon
16.4%
Afternoon
34.0%
Evening
29.3%
Late
6.2%

About Our Pop-Tarts Consumer Insights

How do we know who buys Pop-Tarts? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pop-Tarts consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.