Post Consumer Insights

Who buys Post?

A Post consumer is generally very low income, Hispanic, and adolescent age. Post consumers are more likely to purchase Post during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Kelloggs Frosted Flakes, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Post Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.12
% of Basket $ (median)
5.8%
Total Basket $ (median)
$54.16

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Post Consumer Demographics

demographic
index
Female
99
Male
105
<24
126
25-34
106
35-44
102
45-54
94
55-64
79
65+
90
African American
103
Asian
107
Caucasian
94
Hispanic
142
demographic
index
Has Kids
107
No Kids
84
- $20k
116
$20k-40k
110
$40k-60k
104
$60k-80k
100
$80k-100k
93
$100k-125k
89
$125k +
87
No College
102
College
101
Adv. Degree
92

Understand Post Consumer Behavior

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Post Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
398

Where is Post Purchased?

channels
index
Beauty
0
Club
83
Dollar
69
Drug
49
Food
135
Gas & Convenience
68
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.4x
Kelloggs Frosted Mini Wheat 1.4x
Kelloggs Frosted Flakes 1.4x
Kelloggs Froot Loops 1.4x

How Did They Pay?

method
index
Cash
94
Credit
92
Debit
92
Food Stamps
253

When is Post Purchased?

day of week
Sun
18.3%
Mon
14.1%
Tue
12.8%
Wed
12.1%
Thu
12.1%
Fri
14.0%
Sat
16.6%
time of day
Morning
13.7%
Noon
16.0%
Afternoon
33.4%
Evening
29.3%
Late
7.6%

About Our Post Consumer Insights

How do we know who buys Post? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Post consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.