Post Consumer Insights

Who buys Post? A Post consumer is generally very low income, Hispanic, and adolescent age. Post consumers are more likely to purchase Post during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Kelloggs Frosted Flakes, and Kellogg's also tend to be purchased in the same trip. Sample consumer insights data below.

Post Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.12
% of Basket $ (median)
5.8%
Total Basket $ (median)
$54.16

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Post Consumer Demographics

demographic
index
Female
99
Male
105
<24
126
25-34
106
35-44
102
45-54
94
55-64
79
65+
90
African American
103
Asian
107
Caucasian
94
Hispanic
142
demographic
index
Has Kids
107
No Kids
84
- $20k
116
$20k-40k
110
$40k-60k
104
$60k-80k
100
$80k-100k
93
$100k-125k
89
$125k +
87
No College
102
College
101
Adv. Degree
92

Understand Post Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Post Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
398

Where is Post Purchased?

channels
index
Beauty
0
Club
83
Dollar
69
Drug
49
Food
135
Gas & Convenience
68
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.4x
Kelloggs Frosted Mini Wheat 1.4x
Kelloggs Frosted Flakes 1.4x
Kelloggs Froot Loops 1.4x

How Did They Pay?

method
index
Cash
94
Credit
92
Debit
92
Food Stamps
253

When is Post Purchased?

day of week
Sun
18.3%
Mon
14.1%
Tue
12.8%
Wed
12.1%
Thu
12.1%
Fri
14.0%
Sat
16.6%
time of day
Morning
13.7%
Noon
16.0%
Afternoon
33.4%
Evening
29.3%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Post consumers purchase?

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Why do Post consumers try new brands?

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Where do Post consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Post Target Market

Arrow and target

Who actually buys Post? Do these consumers match the intended target market of Post?

Thought bubble

What motivates the target market to purchase Post?

magnifying glass

What other target market should Post look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us