Post Fruity Pebbles Consumer Insights

Who buys Post Fruity Pebbles?

A Post Fruity Pebbles consumer is generally lower income, Hispanic, and lower middle age. Post Fruity Pebbles consumers are more likely to purchase Post Fruity Pebbles during larger pantry stocking trips. Brands such as Cinnamon Toast Crunch, Quaker Chewy, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Post Fruity Pebbles Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.79
% of Basket $ (median)
3.5%
Total Basket $ (median)
$50.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Post Fruity Pebbles Consumer Demographics

demographic
index
Female
103
Male
70
<24
82
25-34
98
35-44
130
45-54
73
55-64
50
65+
52
African American
99
Asian
32
Caucasian
104
Hispanic
137
demographic
index
Has Kids
121
No Kids
52
- $20k
94
$20k-40k
118
$40k-60k
116
$60k-80k
112
$80k-100k
96
$100k-125k
80
$125k +
59
No College
110
College
102
Adv. Degree
80

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Post Fruity Pebbles Basket Affinity & Size

brand
basket affinity
Cinnamon Toast Crunch 34.7x
Quaker Chewy 30.2x
Kellogg's 30.0x
Sweet Baby Ray's 16.2x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
571

Where is Post Fruity Pebbles Purchased?

channels
index
Club
1
Dollar
1
Drug
1
Food
296
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cinnamon Toast Crunch 1.7x
Hawaiian Punch 1.7x
Marlboro Gold Pack 1.7x
Coca-Cola Zero 1.6x

How Did They Pay?

method
index
Cash
128
Credit
28
Debit
136
Food Stamps
236

When is Post Fruity Pebbles Purchased?

day of week
Sun
17.6%
Mon
13.9%
Tue
11.7%
Wed
12.7%
Thu
12.4%
Fri
14.9%
Sat
16.8%
time of day
Morning
13.3%
Noon
17.5%
Afternoon
36.4%
Evening
28.2%
Late
4.5%

Get More Post Fruity Pebbles Data

Contact us for the latest Post Fruity Pebbles consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Post Fruity Pebbles consumers switch to?

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Why do consumers stop buying Post Fruity Pebbles products?

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Which retailers do Post Fruity Pebbles shoppers prefer to shop at?

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What motivates consumers to try Post Fruity Pebbles products?

Research the Post Fruity Pebbles Target Market

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Who actually buys Post Fruity Pebbles? Do these consumers match the intended target market of Post Fruity Pebbles?

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What motivates the target market to buy Post Fruity Pebbles?

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What other target market should Post Fruity Pebbles look at?

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Which other brands have a similar target market?

About Our Post Fruity Pebbles Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.