Post Fruity Pebbles Consumer Insights

Who buys Post Fruity Pebbles?

A Post Fruity Pebbles consumer is generally lower income, Hispanic, and lower middle age. Post Fruity Pebbles consumers are more likely to purchase Post Fruity Pebbles during larger pantry stocking trips. Brands such as Cinnamon Toast Crunch, Quaker Chewy, and Kellogg's also tend to be purchased in the same trip. Sample consumer insights data below.

Post Fruity Pebbles Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.79
% of Basket $ (median)
3.5%
Total Basket $ (median)
$50.80

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Post Fruity Pebbles Consumer Demographics

demographic
index
Female
103
Male
70
<24
82
25-34
98
35-44
130
45-54
73
55-64
50
65+
52
African American
99
Asian
32
Caucasian
104
Hispanic
137
demographic
index
Has Kids
121
No Kids
52
- $20k
94
$20k-40k
118
$40k-60k
116
$60k-80k
112
$80k-100k
96
$100k-125k
80
$125k +
59
No College
110
College
102
Adv. Degree
80

Understand Post Fruity Pebbles Consumer Behavior

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Post Fruity Pebbles Basket Affinity & Size

brand
basket affinity
Cinnamon Toast Crunch 34.7x
Quaker Chewy 30.2x
Kellogg's 30.0x
Sweet Baby Ray's 16.2x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
571

Where is Post Fruity Pebbles Purchased?

channels
index
Club
1
Dollar
1
Drug
1
Food
296
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cinnamon Toast Crunch 1.7x
Hawaiian Punch 1.7x
Marlboro Gold Pack 1.7x
Coca-Cola Zero 1.6x

How Did They Pay?

method
index
Cash
128
Credit
28
Debit
136
Food Stamps
236

When is Post Fruity Pebbles Purchased?

day of week
Sun
17.6%
Mon
13.9%
Tue
11.7%
Wed
12.7%
Thu
12.4%
Fri
14.9%
Sat
16.8%
time of day
Morning
13.3%
Noon
17.5%
Afternoon
36.4%
Evening
28.2%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Post Fruity Pebbles consumers purchase?

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Why do Post Fruity Pebbles consumers try new brands?

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Where do Post Fruity Pebbles consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Post Fruity Pebbles Target Market

Arrow and target

Who actually buys Post Fruity Pebbles? Do these consumers match the intended target market of Post Fruity Pebbles?

Thought bubble

What motivates the target market to purchase Post Fruity Pebbles?

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What other target market should Post Fruity Pebbles look at?

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Which other brands have a similar target market?

About Our Post Fruity Pebbles Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.