Post Honey Bunches Of Oats Consumer Insights

Who buys Post Honey Bunches Of Oats? Post Honey Bunches Of Oats consumers are generally very low income, Hispanic, and adolescent age. Post Honey Bunches Of Oats consumers are more likely to purchase Post Honey Bunches Of Oats during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, General Mills Honey Nut Cheerios, and General Mills Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

Post Honey Bunches Of Oats Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.89
% of Basket $ (median)
6.5%
Total Basket $ (median)
$59.93

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Post Honey Bunches Of Oats Consumer Demographics

demographic
index
Female
99
Male
113
<24
160
25-34
122
35-44
93
45-54
87
55-64
80
65+
68
African American
105
Asian
169
Caucasian
82
Hispanic
192
demographic
index
Has Kids
105
No Kids
89
- $20k
135
$20k-40k
119
$40k-60k
101
$60k-80k
96
$80k-100k
91
$100k-125k
79
$125k +
85
No College
94
College
103
Adv. Degree
94

Understand Post Honey Bunches Of Oats Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Post Honey Bunches Of Oats Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
384

Where is Post Honey Bunches Of Oats Purchased?

channels
index
Beauty
1
Club
154
Dollar
61
Drug
59
Food
146
Gas & Convenience
10
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.3x
General Mills Honey Nut Cheerios 1.3x
Yoplait Light 1.2x
International Delight 1.2x

How Did They Pay?

method
index
Cash
92
Credit
93
Debit
83
Food Stamps
335

When is Post Honey Bunches Of Oats Purchased?

day of week
Sun
18.6%
Mon
14.3%
Tue
13.1%
Wed
12.3%
Thu
12.0%
Fri
13.7%
Sat
16.0%
time of day
Morning
13.4%
Noon
16.4%
Afternoon
33.4%
Evening
29.5%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Post Honey Bunches Of Oats consumers purchase?

check mark

Why do Post Honey Bunches Of Oats consumers try new brands?

check mark

Where do Post Honey Bunches Of Oats consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Post Honey Bunches Of Oats Target Market

Arrow and target

Who actually buys Post Honey Bunches Of Oats? Do these consumers match the intended target market of Post Honey Bunches Of Oats?

Thought bubble

What motivates the target market to purchase Post Honey Bunches Of Oats?

magnifying glass

What other target market should Post Honey Bunches Of Oats look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us