Pounce Consumer Insights

Who buys Pounce?

A Pounce consumer is generally very low income, Caucasian, and older age. Pounce consumers are more likely to purchase Pounce during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Angel Soft also tend to be purchased in the same trip. See sample consumer insights data below.

Pounce Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.52
% of Basket $ (median)
4.2%
Total Basket $ (median)
$36.53

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pounce Consumer Demographics

demographic
index
Female
100
Male
103
<24
105
25-34
82
35-44
86
45-54
130
55-64
155
65+
85
African American
25
Asian
30
Caucasian
118
Hispanic
57
demographic
index
Has Kids
76
No Kids
154
- $20k
147
$20k-40k
118
$40k-60k
116
$60k-80k
98
$80k-100k
81
$100k-125k
95
$125k +
47
No College
145
College
95
Adv. Degree
71

Understand Pounce Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pounce Basket Affinity & Size

brand
basket affinity
Purina Friskies 26.8x
Arm & Hammer 7.4x
Angel Soft 5.8x
Febreze 5.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
318

Where is Pounce Purchased?

channels
index
Club
0
Dollar
1406
Drug
15
Food
43
Gas & Convenience
6
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.9x
Maxwell House 1.8x
Hawaiian Punch 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
112
Credit
111
Debit
91
Food Stamps
66

When is Pounce Purchased?

day of week
Sun
14.7%
Mon
12.1%
Tue
12.1%
Wed
12.1%
Thu
13.1%
Fri
15.3%
Sat
20.5%
time of day
Morning
14.8%
Noon
18.1%
Afternoon
35.1%
Evening
25.5%
Late
6.5%

About Our Pounce Consumer Insights

How do we know who buys Pounce? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pounce consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.