Pounce Consumer Insights

Who buys Pounce?

A Pounce consumer is generally very low income, Caucasian, and older age. Pounce consumers are more likely to purchase Pounce during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Angel Soft also tend to be purchased in the same trip. See sample consumer insights data below.

Pounce Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.52
% of Basket $ (median)
4.2%
Total Basket $ (median)
$36.53

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pounce Consumer Demographics

demographic
index
Female
100
Male
103
<24
105
25-34
82
35-44
86
45-54
130
55-64
155
65+
85
African American
25
Asian
30
Caucasian
118
Hispanic
57
demographic
index
Has Kids
76
No Kids
154
- $20k
147
$20k-40k
118
$40k-60k
116
$60k-80k
98
$80k-100k
81
$100k-125k
95
$125k +
47
No College
145
College
95
Adv. Degree
71

Understand Pounce Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pounce Basket Affinity & Size

brand
basket affinity
Purina Friskies 26.8x
Arm & Hammer 7.4x
Angel Soft 5.8x
Febreze 5.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
318

Where is Pounce Purchased?

channels
index
Club
0
Dollar
1406
Drug
15
Food
43
Gas & Convenience
6
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.9x
Maxwell House 1.8x
Hawaiian Punch 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
112
Credit
111
Debit
91
Food Stamps
66

When is Pounce Purchased?

day of week
Sun
14.7%
Mon
12.1%
Tue
12.1%
Wed
12.1%
Thu
13.1%
Fri
15.3%
Sat
20.5%
time of day
Morning
14.8%
Noon
18.1%
Afternoon
35.1%
Evening
25.5%
Late
6.5%

Get More Pounce Data

Contact us for the latest Pounce consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Pounce consumers switch to?

Stop sign

Why do consumers stop buying Pounce products?

Store front

Which retailers do Pounce shoppers prefer to shop at?

Sale sign

What motivates consumers to try Pounce products?

Research the Pounce Target Market

Arrow and target

Who actually buys Pounce? Do these consumers match the intended target market of Pounce?

Thought bubble

What motivates the target market to buy Pounce?

Magnifying glass

What other target market should Pounce look at?

Venn diagram

Which other brands have a similar target market?

About Our Pounce Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.