Power Crunch Consumer Insights

Who buys Power Crunch?

A Power Crunch consumer is generally very high income, Hispanic, and upper middle age. Power Crunch consumers are more likely to purchase Power Crunch during larger pantry stocking trips. Brands such as Goya, Jennie-O, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Power Crunch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.25
% of Basket $ (median)
8.6%
Total Basket $ (median)
$72.38

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Power Crunch Consumer Demographics

demographic
index
Female
95
Male
146
<24
41
25-34
98
35-44
102
45-54
125
55-64
82
65+
19
African American
22
Asian
88
Caucasian
100
Hispanic
165
demographic
index
Has Kids
90
No Kids
123
- $20k
72
$20k-40k
78
$40k-60k
86
$60k-80k
109
$80k-100k
76
$100k-125k
127
$125k +
157
No College
69
College
102
Adv. Degree
128

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Power Crunch Basket Affinity & Size

brand
basket affinity
Goya 11.3x
Jennie-O 11.2x
Hefty 8.4x
Cinnamon Toast Crunch 8.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
378

Where is Power Crunch Purchased?

channels
index
Club
2
Dollar
2
Drug
14
Food
31
Mass
194
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 2.1x
Monster Energy 2.0x
Diet Dr Pepper 1.9x
Smart Balance 1.9x

How Did They Pay?

method
index
Cash
110
Credit
93
Debit
111
Food Stamps
45

When is Power Crunch Purchased?

day of week
Sun
17.9%
Mon
13.8%
Tue
12.7%
Wed
12.9%
Thu
12.3%
Fri
13.8%
Sat
16.6%
time of day
Morning
20.0%
Noon
17.4%
Afternoon
28.8%
Evening
26.4%
Late
7.4%

About Our Power Crunch Consumer Insights

How do we know who buys Power Crunch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Power Crunch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.