Power Stick Consumer Insights

Who buys Power Stick?

A Power Stick consumer is generally very low income, African American, and upper middle age. Power Stick consumers are more likely to purchase Power Stick during larger pantry stocking trips. Brands such as Hawaiian Punch, Gain, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Power Stick Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
9.3%
Total Basket $ (median)
$10.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Power Stick Consumer Demographics

demographic
index
Female
96
Male
137
<24
68
25-34
81
35-44
83
45-54
155
55-64
112
65+
119
African American
274
Asian
33
Caucasian
104
Hispanic
69
demographic
index
Has Kids
93
No Kids
116
- $20k
160
$20k-40k
136
$40k-60k
138
$60k-80k
93
$80k-100k
63
$100k-125k
64
$125k +
36
No College
162
College
93
Adv. Degree
58

Understand Power Stick Consumer Behavior

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Power Stick Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 35.5x
Gain 23.2x
Crest 22.1x
Secret 21.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
192
Pantry Stocking (21+ Items)
203

Where is Power Stick Purchased?

channels
index
Dollar
5227
Drug
5
Food
2
Gas & Convenience
71
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.2x
Maxwell House 1.9x
Sunbeam 1.8x
Hawaiian Punch 1.8x

How Did They Pay?

method
index
Cash
183
Credit
80
Debit
83
Food Stamps
74

When is Power Stick Purchased?

day of week
Sun
15.7%
Mon
12.2%
Tue
11.3%
Wed
14.1%
Thu
12.6%
Fri
14.1%
Sat
20.1%
time of day
Morning
15.1%
Noon
16.1%
Afternoon
36.8%
Evening
28.4%
Late
3.6%

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Better understand Power Stick consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Power Stick consumers switch to?

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Why do consumers stop buying Power Stick products?

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Which retailers do Power Stick shoppers prefer to shop at?

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What motivates consumers to try Power Stick products?

Research the Power Stick Target Market

Arrow and target

Who actually buys Power Stick? Do these consumers match the intended target market of Power Stick?

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What motivates the target market to buy Power Stick?

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What other target market should Power Stick look at?

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Which other brands have a similar target market?

About Our Power Stick Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.