Power Stick Consumer Insights

Who buys Power Stick?

A Power Stick consumer is generally very low income, African American, and upper middle age. Power Stick consumers are more likely to purchase Power Stick during larger pantry stocking trips. Brands such as Hawaiian Punch, Gain, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Power Stick Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
9.3%
Total Basket $ (median)
$10.75

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Power Stick Consumer Demographics

demographic
index
Female
96
Male
137
<24
68
25-34
81
35-44
83
45-54
155
55-64
112
65+
119
African American
274
Asian
33
Caucasian
104
Hispanic
69
demographic
index
Has Kids
93
No Kids
116
- $20k
160
$20k-40k
136
$40k-60k
138
$60k-80k
93
$80k-100k
63
$100k-125k
64
$125k +
36
No College
162
College
93
Adv. Degree
58

Understand Power Stick Consumer Behavior

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Power Stick Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 35.5x
Gain 23.2x
Crest 22.1x
Secret 21.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
192
Pantry Stocking (21+ Items)
203

Where is Power Stick Purchased?

channels
index
Dollar
5227
Drug
5
Food
2
Gas & Convenience
71
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.2x
Maxwell House 1.9x
Sunbeam 1.8x
Hawaiian Punch 1.8x

How Did They Pay?

method
index
Cash
183
Credit
80
Debit
83
Food Stamps
74

When is Power Stick Purchased?

day of week
Sun
15.7%
Mon
12.2%
Tue
11.3%
Wed
14.1%
Thu
12.6%
Fri
14.1%
Sat
20.1%
time of day
Morning
15.1%
Noon
16.1%
Afternoon
36.8%
Evening
28.4%
Late
3.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Power Stick consumers purchase?

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Why do Power Stick consumers try new brands?

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Where do Power Stick consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Power Stick Target Market

Arrow and target

Who actually buys Power Stick? Do these consumers match the intended target market of Power Stick?

Thought bubble

What motivates the target market to purchase Power Stick?

magnifying glass

What other target market should Power Stick look at?

venn diagram

Which other brands have a similar target market?

About Our Power Stick Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.