Powerade Consumer Insights

Who buys Powerade?

A Powerade consumer is generally very low income, African American, and adolescent age. Powerade consumers are more likely to purchase Powerade during larger pantry stocking trips. Brands such as Kool-Aid, Chef Boyardee, and Hawaiian Punch also tend to be purchased in the same trip. See sample consumer insights data below.

Powerade Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
7.5%
Total Basket $ (median)
$33.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Powerade Consumer Demographics

demographic
index
Female
98
Male
117
<24
110
25-34
100
35-44
103
45-54
107
55-64
80
65+
48
African American
117
Asian
70
Caucasian
101
Hispanic
107
demographic
index
Has Kids
102
No Kids
95
- $20k
119
$20k-40k
115
$40k-60k
105
$60k-80k
104
$80k-100k
97
$100k-125k
85
$125k +
71
No College
116
College
100
Adv. Degree
82

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Powerade Basket Affinity & Size

brand
basket affinity
Kool-Aid 4.1x
Chef Boyardee 3.8x
Hawaiian Punch 3.7x
Hunt's Snack Pack 3.7x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
350

Where is Powerade Purchased?

channels
index
Beauty
1
Club
42
Dollar
154
Drug
53
Food
163
Gas & Convenience
145
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.4x
Hawaiian Punch 1.4x
Kool-Aid 1.4x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
121
Credit
88
Debit
96
Food Stamps
150

When is Powerade Purchased?

day of week
Sun
17.9%
Mon
12.8%
Tue
12.4%
Wed
11.8%
Thu
12.2%
Fri
15.5%
Sat
17.4%
time of day
Morning
14.7%
Noon
15.9%
Afternoon
33.6%
Evening
28.4%
Late
7.4%

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Better understand Powerade consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Powerade consumers switch to?

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Why do consumers stop buying Powerade products?

Store front

Which retailers do Powerade shoppers prefer to shop at?

Sale sign

What motivates consumers to try Powerade products?

Research the Powerade Target Market

Arrow and target

Who actually buys Powerade? Do these consumers match the intended target market of Powerade?

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What motivates the target market to buy Powerade?

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What other target market should Powerade look at?

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Which other brands have a similar target market?

About Our Powerade Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.