Powerade Zero Consumer Insights

Who buys Powerade Zero?

A Powerade Zero consumer is generally slightly higher income, Caucasian, and upper middle age. Powerade Zero consumers are more likely to purchase Powerade Zero during larger pantry stocking trips. Brands such as Gatorade G2, Lean Cuisine, and Sparkling Ice also tend to be purchased in the same trip. See sample consumer insights data below.

Powerade Zero Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.7%
Total Basket $ (median)
$43.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Powerade Zero Consumer Demographics

demographic
index
Female
97
Male
129
<24
75
25-34
100
35-44
102
45-54
110
55-64
88
65+
65
African American
51
Asian
54
Caucasian
114
Hispanic
51
demographic
index
Has Kids
95
No Kids
111
- $20k
88
$20k-40k
96
$40k-60k
88
$60k-80k
108
$80k-100k
117
$100k-125k
108
$125k +
95
No College
105
College
99
Adv. Degree
99

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Powerade Zero Basket Affinity & Size

brand
basket affinity
Gatorade G2 5.7x
Lean Cuisine 5.0x
Sparkling Ice 5.0x
Weight Watchers Smart Ones 4.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
414

Where is Powerade Zero Purchased?

channels
index
Club
58
Dollar
7
Drug
35
Food
159
Gas & Convenience
100
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Gatorade G2 1.6x
Diet Mountain Dew 1.6x
Diet Pepsi 1.5x

How Did They Pay?

method
index
Cash
111
Credit
103
Debit
95
Food Stamps
91

When is Powerade Zero Purchased?

day of week
Sun
18.4%
Mon
12.9%
Tue
11.8%
Wed
11.4%
Thu
12.0%
Fri
15.9%
Sat
17.6%
time of day
Morning
15.0%
Noon
16.0%
Afternoon
33.6%
Evening
28.4%
Late
7.0%

About Our Powerade Zero Consumer Insights

How do we know who buys Powerade Zero? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Powerade Zero consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.