Powerade Zero Consumer Insights

Who buys Powerade Zero? A Powerade Zero consumer is generally slightly higher income, Caucasian, and upper middle age. Powerade Zero consumers are more likely to purchase Powerade Zero during larger pantry stocking trips. Brands such as Gatorade G2, Lean Cuisine, and Sparkling Ice also tend to be purchased in the same trip. Sample consumer insights data below.

Powerade Zero Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.7%
Total Basket $ (median)
$43.99

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Powerade Zero Consumer Demographics

demographic
index
Female
97
Male
129
<24
75
25-34
100
35-44
102
45-54
110
55-64
88
65+
65
African American
51
Asian
54
Caucasian
114
Hispanic
51
demographic
index
Has Kids
95
No Kids
111
- $20k
88
$20k-40k
96
$40k-60k
88
$60k-80k
108
$80k-100k
117
$100k-125k
108
$125k +
95
No College
105
College
99
Adv. Degree
99

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Powerade Zero Basket Affinity & Size

brand
basket affinity
Gatorade G2 5.7x
Lean Cuisine 5.0x
Sparkling Ice 5.0x
Weight Watchers Smart Ones 4.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
414

Where is Powerade Zero Purchased?

channels
index
Club
58
Dollar
7
Drug
35
Food
159
Gas & Convenience
100
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Gatorade G2 1.6x
Diet Mountain Dew 1.6x
Diet Pepsi 1.5x

How Did They Pay?

method
index
Cash
111
Credit
103
Debit
95
Food Stamps
91

When is Powerade Zero Purchased?

day of week
Sun
18.4%
Mon
12.9%
Tue
11.8%
Wed
11.4%
Thu
12.0%
Fri
15.9%
Sat
17.6%
time of day
Morning
15.0%
Noon
16.0%
Afternoon
33.6%
Evening
28.4%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Powerade Zero consumers purchase?

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Why do Powerade Zero consumers try new brands?

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Where do Powerade Zero consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Powerade Zero Target Market

Arrow and target

Who actually buys Powerade Zero? Do these consumers match the intended target market of Powerade Zero?

Thought bubble

What motivates the target market to purchase Powerade Zero?

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What other target market should Powerade Zero look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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