Powerade Zero Consumer Insights

Who buys Powerade Zero?

A Powerade Zero consumer is generally slightly higher income, Caucasian, and upper middle age. Powerade Zero consumers are more likely to purchase Powerade Zero during larger pantry stocking trips. Brands such as Gatorade G2, Lean Cuisine, and Sparkling Ice also tend to be purchased in the same trip. See sample consumer insights data below.

Powerade Zero Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.7%
Total Basket $ (median)
$43.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Powerade Zero Consumer Demographics

demographic
index
Female
97
Male
129
<24
75
25-34
100
35-44
102
45-54
110
55-64
88
65+
65
African American
51
Asian
54
Caucasian
114
Hispanic
51
demographic
index
Has Kids
95
No Kids
111
- $20k
88
$20k-40k
96
$40k-60k
88
$60k-80k
108
$80k-100k
117
$100k-125k
108
$125k +
95
No College
105
College
99
Adv. Degree
99

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Powerade Zero Basket Affinity & Size

brand
basket affinity
Gatorade G2 5.7x
Lean Cuisine 5.0x
Sparkling Ice 5.0x
Weight Watchers Smart Ones 4.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
414

Where is Powerade Zero Purchased?

channels
index
Club
58
Dollar
7
Drug
35
Food
159
Gas & Convenience
100
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Gatorade G2 1.6x
Diet Mountain Dew 1.6x
Diet Pepsi 1.5x

How Did They Pay?

method
index
Cash
111
Credit
103
Debit
95
Food Stamps
91

When is Powerade Zero Purchased?

day of week
Sun
18.4%
Mon
12.9%
Tue
11.8%
Wed
11.4%
Thu
12.0%
Fri
15.9%
Sat
17.6%
time of day
Morning
15.0%
Noon
16.0%
Afternoon
33.6%
Evening
28.4%
Late
7.0%

Get More Powerade Zero Data

Contact us for the latest Powerade Zero consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Powerade Zero consumers switch to?

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Why do consumers stop buying Powerade Zero products?

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Which retailers do Powerade Zero shoppers prefer to shop at?

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What motivates consumers to try Powerade Zero products?

Research the Powerade Zero Target Market

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Who actually buys Powerade Zero? Do these consumers match the intended target market of Powerade Zero?

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What motivates the target market to purchase Powerade Zero?

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What other target market should Powerade Zero look at?

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Which other brands have a similar target market?

About Our Powerade Zero Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.