PowerBar Consumer Insights

Who buys PowerBar? PowerBar consumers are generally very high income, Caucasian, and adolescent age. PowerBar consumers are more likely to purchase PowerBar during larger pantry stocking trips. Brands such as Fresh Selections, Sparkling Ice, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

PowerBar Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
8.2%
Total Basket $ (median)
$36.77

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

PowerBar Consumer Demographics

demographic
index
Female
92
Male
176
<24
120
25-34
95
35-44
100
45-54
118
55-64
81
65+
57
African American
77
Asian
91
Caucasian
102
Hispanic
93
demographic
index
Has Kids
93
No Kids
116
- $20k
78
$20k-40k
76
$40k-60k
81
$60k-80k
102
$80k-100k
89
$100k-125k
134
$125k +
154
No College
79
College
99
Adv. Degree
131

Understand PowerBar Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

PowerBar Basket Affinity & Size

brand
basket affinity
Fresh Selections 7.7x
Sparkling Ice 6.0x
Almond Breeze 5.0x
Powerade 5.0x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
345

Where is PowerBar Purchased?

channels
index
Club
8
Dollar
29
Drug
80
Food
169
Gas & Convenience
185
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Nabisco Triscuit 1.6x
Monster Energy 1.6x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
94
Credit
118
Debit
92
Food Stamps
69

When is PowerBar Purchased?

day of week
Sun
18.7%
Mon
14.6%
Tue
12.6%
Wed
11.4%
Thu
11.2%
Fri
16.0%
Sat
15.5%
time of day
Morning
17.5%
Noon
15.1%
Afternoon
34.0%
Evening
27.1%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do PowerBar consumers purchase?

check mark

Why do PowerBar consumers try new brands?

check mark

Where do PowerBar consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PowerBar Target Market

Arrow and target

Who actually buys PowerBar? Do these consumers match the intended target market of PowerBar?

Thought bubble

What motivates the target market to purchase PowerBar?

magnifying glass

What other target market should PowerBar look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us