PowerBar Consumer Insights

Who buys PowerBar?

A PowerBar consumer is generally very high income, Caucasian, and adolescent age. PowerBar consumers are more likely to purchase PowerBar during larger pantry stocking trips. Brands such as Fresh Selections, Sparkling Ice, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

PowerBar Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
8.2%
Total Basket $ (median)
$36.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PowerBar Consumer Demographics

demographic
index
Female
92
Male
176
<24
120
25-34
95
35-44
100
45-54
118
55-64
81
65+
57
African American
77
Asian
91
Caucasian
102
Hispanic
93
demographic
index
Has Kids
93
No Kids
116
- $20k
78
$20k-40k
76
$40k-60k
81
$60k-80k
102
$80k-100k
89
$100k-125k
134
$125k +
154
No College
79
College
99
Adv. Degree
131

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PowerBar Basket Affinity & Size

brand
basket affinity
Fresh Selections 7.7x
Sparkling Ice 6.0x
Almond Breeze 5.0x
Powerade 5.0x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
345

Where is PowerBar Purchased?

channels
index
Club
8
Dollar
29
Drug
80
Food
169
Gas & Convenience
185
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Nabisco Triscuit 1.6x
Monster Energy 1.6x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
94
Credit
118
Debit
92
Food Stamps
69

When is PowerBar Purchased?

day of week
Sun
18.7%
Mon
14.6%
Tue
12.6%
Wed
11.4%
Thu
11.2%
Fri
16.0%
Sat
15.5%
time of day
Morning
17.5%
Noon
15.1%
Afternoon
34.0%
Evening
27.1%
Late
6.3%

About Our PowerBar Consumer Insights

How do we know who buys PowerBar? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the PowerBar consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.