PowerBar Consumer Insights

Who buys PowerBar?

A PowerBar consumer is generally very high income, Caucasian, and adolescent age. PowerBar consumers are more likely to purchase PowerBar during larger pantry stocking trips. Brands such as Fresh Selections, Sparkling Ice, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

PowerBar Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
8.2%
Total Basket $ (median)
$36.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PowerBar Consumer Demographics

demographic
index
Female
92
Male
176
<24
120
25-34
95
35-44
100
45-54
118
55-64
81
65+
57
African American
77
Asian
91
Caucasian
102
Hispanic
93
demographic
index
Has Kids
93
No Kids
116
- $20k
78
$20k-40k
76
$40k-60k
81
$60k-80k
102
$80k-100k
89
$100k-125k
134
$125k +
154
No College
79
College
99
Adv. Degree
131

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PowerBar Basket Affinity & Size

brand
basket affinity
Fresh Selections 7.7x
Sparkling Ice 6.0x
Almond Breeze 5.0x
Powerade 5.0x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
345

Where is PowerBar Purchased?

channels
index
Club
8
Dollar
29
Drug
80
Food
169
Gas & Convenience
185
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Nabisco Triscuit 1.6x
Monster Energy 1.6x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
94
Credit
118
Debit
92
Food Stamps
69

When is PowerBar Purchased?

day of week
Sun
18.7%
Mon
14.6%
Tue
12.6%
Wed
11.4%
Thu
11.2%
Fri
16.0%
Sat
15.5%
time of day
Morning
17.5%
Noon
15.1%
Afternoon
34.0%
Evening
27.1%
Late
6.3%

Get More PowerBar Data

Contact us for the latest PowerBar consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do PowerBar consumers switch to?

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Why do consumers stop buying PowerBar products?

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Which retailers do PowerBar shoppers prefer to shop at?

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What motivates consumers to try PowerBar products?

Research the PowerBar Target Market

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Who actually buys PowerBar? Do these consumers match the intended target market of PowerBar?

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What motivates the target market to purchase PowerBar?

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What other target market should PowerBar look at?

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Which other brands have a similar target market?

About Our PowerBar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.