Prairie Farms Consumer Insights

Who buys Prairie Farms?

A Prairie Farms consumer is generally median income, Caucasian, and senior age. Prairie Farms consumers are more likely to purchase Prairie Farms during larger pantry stocking trips. Brands such as Farmers Market, Kelloggs Pop Tarts, and Velveeta also tend to be purchased in the same trip. See sample consumer insights data below.

Prairie Farms Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.44
% of Basket $ (median)
8.4%
Total Basket $ (median)
$40.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Prairie Farms Consumer Demographics

demographic
index
Female
103
Male
74
<24
90
25-34
85
35-44
106
45-54
105
55-64
103
65+
121
African American
49
Asian
18
Caucasian
123
Hispanic
15
demographic
index
Has Kids
105
No Kids
88
- $20k
107
$20k-40k
100
$40k-60k
93
$60k-80k
117
$80k-100k
101
$100k-125k
100
$125k +
80
No College
100
College
98
Adv. Degree
110

Understand Prairie Farms Consumer Behavior

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Prairie Farms Basket Affinity & Size

brand
basket affinity
Farmers Market 5.7x
Kelloggs Pop Tarts 5.5x
Velveeta 4.7x
Hostess 4.7x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
298

Where is Prairie Farms Purchased?

channels
index
Beauty
2
Club
30
Dollar
1002
Drug
171
Food
49
Gas & Convenience
130
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.9x
Diet Mountain Dew 1.7x
Totino's Party Pizza 1.6x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
133
Credit
79
Debit
102
Food Stamps
127

When is Prairie Farms Purchased?

day of week
Sun
16.6%
Mon
13.3%
Tue
12.6%
Wed
12.9%
Thu
12.9%
Fri
14.6%
Sat
17.1%
time of day
Morning
14.2%
Noon
14.3%
Afternoon
32.7%
Evening
32.4%
Late
6.3%

About Our Prairie Farms Consumer Insights

How do we know who buys Prairie Farms? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Prairie Farms consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.