Precious Consumer Insights

Who buys Precious?

A Precious consumer is generally slightly higher income, Hispanic, and young adult age. Precious consumers are more likely to purchase Precious during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Bar-S, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

Precious Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.98
% of Basket $ (median)
6.1%
Total Basket $ (median)
$82.15

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Precious Consumer Demographics

demographic
index
Female
102
Male
81
<24
96
25-34
110
35-44
104
45-54
91
55-64
77
65+
85
African American
21
Asian
147
Caucasian
88
Hispanic
181
demographic
index
Has Kids
106
No Kids
85
- $20k
69
$20k-40k
102
$40k-60k
93
$60k-80k
84
$80k-100k
121
$100k-125k
109
$125k +
121
No College
80
College
105
Adv. Degree
100

Understand Precious Consumer Behavior

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Precious Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 6.3x
Bar-S 5.9x
Skippy 5.9x
Barilla 5.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
482

Where is Precious Purchased?

channels
index
Club
147
Dollar
23
Drug
0
Food
161
Gas & Convenience
3
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Fresh Selections 2.1x
Skippy 1.8x
Jennie-O 1.7x

How Did They Pay?

method
index
Cash
141
Credit
68
Debit
95
Food Stamps
206

When is Precious Purchased?

day of week
Sun
19.0%
Mon
15.1%
Tue
13.7%
Wed
12.1%
Thu
11.5%
Fri
12.9%
Sat
15.7%
time of day
Morning
15.5%
Noon
19.5%
Afternoon
35.1%
Evening
24.4%
Late
5.5%

About Our Precious Consumer Insights

How do we know who buys Precious? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Precious consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.