Prego Consumer Insights

Who buys Prego?

A Prego consumer is generally very low income, African American, and adolescent age. Prego consumers are more likely to purchase Prego during larger pantry stocking trips. Brands such as Barilla, Chef Boyardee, and Kraft Macaroni & Cheese also tend to be purchased in the same trip. See sample consumer insights data below.

Prego Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.97
% of Basket $ (median)
3.9%
Total Basket $ (median)
$75.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Prego Consumer Demographics

demographic
index
Female
100
Male
99
<24
122
25-34
106
35-44
101
45-54
95
55-64
86
65+
82
African American
116
Asian
92
Caucasian
100
Hispanic
102
demographic
index
Has Kids
104
No Kids
90
- $20k
108
$20k-40k
103
$40k-60k
104
$60k-80k
103
$80k-100k
100
$100k-125k
95
$125k +
85
No College
107
College
101
Adv. Degree
89

Understand Prego Consumer Behavior

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Prego Basket Affinity & Size

brand
basket affinity
Barilla 6.6x
Chef Boyardee 4.1x
Kraft Macaroni & Cheese 3.9x
Old El Paso 3.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
509

Where is Prego Purchased?

channels
index
Beauty
2
Club
71
Dollar
58
Drug
25
Food
146
Gas & Convenience
10
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.3x
Yoplait Light 1.2x
Sweet Baby Ray's 1.2x
International Delight 1.2x

How Did They Pay?

method
index
Cash
99
Credit
96
Debit
99
Food Stamps
163

When is Prego Purchased?

day of week
Sun
19.2%
Mon
14.3%
Tue
12.4%
Wed
11.7%
Thu
11.4%
Fri
14.0%
Sat
16.9%
time of day
Morning
13.3%
Noon
17.0%
Afternoon
36.0%
Evening
28.1%
Late
5.6%

Get More Prego Data

Contact us for the latest Prego consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Prego consumers switch to?

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Why do consumers stop buying Prego products?

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Which retailers do Prego shoppers prefer to shop at?

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What motivates consumers to try Prego products?

Research the Prego Target Market

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Who actually buys Prego? Do these consumers match the intended target market of Prego?

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What motivates the target market to purchase Prego?

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What other target market should Prego look at?

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Which other brands have a similar target market?

About Our Prego Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.