Prego Heart Smart Consumer Insights

Who buys Prego Heart Smart?

A Prego Heart Smart consumer is generally higher income, Hispanic, and lower middle age. Prego Heart Smart consumers are more likely to purchase Prego Heart Smart during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Barilla, and Swanson also tend to be purchased in the same trip. See sample consumer insights data below.

Prego Heart Smart Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.8%
Total Basket $ (median)
$70.95

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Prego Heart Smart Consumer Demographics

demographic
index
Female
103
Male
74
<24
88
25-34
90
35-44
115
45-54
91
55-64
97
65+
63
African American
63
Asian
56
Caucasian
105
Hispanic
112
demographic
index
Has Kids
105
No Kids
88
- $20k
74
$20k-40k
79
$40k-60k
99
$60k-80k
113
$80k-100k
103
$100k-125k
140
$125k +
87
No College
64
College
104
Adv. Degree
125

Understand Prego Heart Smart Consumer Behavior

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Prego Heart Smart Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 8.0x
Barilla 6.8x
Swanson 4.7x
Yoplait Light 4.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
577

Where is Prego Heart Smart Purchased?

channels
index
Club
26
Dollar
8
Drug
29
Food
133
Gas & Convenience
2
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.7x
General Mills Fiber One 1.6x
Lean Cuisine 1.5x
Cadbury 1.5x

How Did They Pay?

method
index
Cash
87
Credit
111
Debit
102
Food Stamps
55

When is Prego Heart Smart Purchased?

day of week
Sun
22.1%
Mon
16.0%
Tue
12.2%
Wed
10.5%
Thu
10.9%
Fri
11.4%
Sat
16.9%
time of day
Morning
17.1%
Noon
17.1%
Afternoon
35.0%
Evening
26.2%
Late
4.6%

About Our Prego Heart Smart Consumer Insights

How do we know who buys Prego Heart Smart? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Prego Heart Smart consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.