Prego Heart Smart Consumer Insights

Who buys Prego Heart Smart? Prego Heart Smart consumers are generally higher income, Hispanic, and lower middle age. Prego Heart Smart consumers are more likely to purchase Prego Heart Smart during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Barilla, and Swanson also tend to be purchased in the same trip. Sample consumer insights data below.

Prego Heart Smart Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.8%
Total Basket $ (median)
$70.95

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Prego Heart Smart Consumer Demographics

demographic
index
Female
103
Male
74
<24
88
25-34
90
35-44
115
45-54
91
55-64
97
65+
63
African American
63
Asian
56
Caucasian
105
Hispanic
112
demographic
index
Has Kids
105
No Kids
88
- $20k
74
$20k-40k
79
$40k-60k
99
$60k-80k
113
$80k-100k
103
$100k-125k
140
$125k +
87
No College
64
College
104
Adv. Degree
125

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Prego Heart Smart Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 8.0x
Barilla 6.8x
Swanson 4.7x
Yoplait Light 4.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
577

Where is Prego Heart Smart Purchased?

channels
index
Club
26
Dollar
8
Drug
29
Food
133
Gas & Convenience
2
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.7x
General Mills Fiber One 1.6x
Lean Cuisine 1.5x
Cadbury 1.5x

How Did They Pay?

method
index
Cash
87
Credit
111
Debit
102
Food Stamps
55

When is Prego Heart Smart Purchased?

day of week
Sun
22.1%
Mon
16.0%
Tue
12.2%
Wed
10.5%
Thu
10.9%
Fri
11.4%
Sat
16.9%
time of day
Morning
17.1%
Noon
17.1%
Afternoon
35.0%
Evening
26.2%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Prego Heart Smart consumers purchase?

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Why do Prego Heart Smart consumers try new brands?

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Where do Prego Heart Smart consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Prego Heart Smart Target Market

Arrow and target

Who actually buys Prego Heart Smart? Do these consumers match the intended target market of Prego Heart Smart?

Thought bubble

What motivates the target market to purchase Prego Heart Smart?

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What other target market should Prego Heart Smart look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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