Premier Protein Consumer Insights

Who buys Premier Protein?

A Premier Protein consumer is generally very high income, Hispanic, and senior age. Premier Protein consumers are more likely to purchase Premier Protein during larger pantry stocking trips. Brands such as Taylor Farms, Planters, and Nutella also tend to be purchased in the same trip. See sample consumer insights data below.

Premier Protein Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$18.98
% of Basket $ (median)
17.3%
Total Basket $ (median)
$109.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Premier Protein Consumer Demographics

demographic
index
Female
99
Male
112
<24
54
25-34
83
35-44
98
45-54
124
55-64
112
65+
137
African American
90
Asian
112
Caucasian
98
Hispanic
116
demographic
index
Has Kids
90
No Kids
123
- $20k
52
$20k-40k
67
$40k-60k
82
$60k-80k
119
$80k-100k
120
$100k-125k
118
$125k +
137
No College
80
College
100
Adv. Degree
123

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Premier Protein Basket Affinity & Size

brand
basket affinity
Taylor Farms 10.7x
Planters 6.6x
Nutella 6.6x
Cascade 6.3x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
244

Where is Premier Protein Purchased?

channels
index
Club
802
Drug
19
Food
20
Gas & Convenience
0
Mass
19
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.7x
Dannon Oikos 1.6x
Taylor Farms 1.5x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
44
Credit
111
Debit
127
Food Stamps
51

When is Premier Protein Purchased?

day of week
Sun
19.0%
Mon
12.3%
Tue
11.5%
Wed
12.0%
Thu
11.6%
Fri
14.8%
Sat
18.9%
time of day
Morning
10.4%
Noon
22.5%
Afternoon
41.0%
Evening
24.5%
Late
1.6%

About Our Premier Protein Consumer Insights

How do we know who buys Premier Protein? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Premier Protein consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.