Premier Protein Consumer Insights

Who buys Premier Protein? A Premier Protein consumer is generally very high income, Hispanic, and senior age. Premier Protein consumers are more likely to purchase Premier Protein during larger pantry stocking trips. Brands such as Taylor Farms, Planters, and Nutella also tend to be purchased in the same trip. Sample consumer insights data below.

Premier Protein Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$18.98
% of Basket $ (median)
17.3%
Total Basket $ (median)
$109.55

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Premier Protein Consumer Demographics

demographic
index
Female
99
Male
112
<24
54
25-34
83
35-44
98
45-54
124
55-64
112
65+
137
African American
90
Asian
112
Caucasian
98
Hispanic
116
demographic
index
Has Kids
90
No Kids
123
- $20k
52
$20k-40k
67
$40k-60k
82
$60k-80k
119
$80k-100k
120
$100k-125k
118
$125k +
137
No College
80
College
100
Adv. Degree
123

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Premier Protein Basket Affinity & Size

brand
basket affinity
Taylor Farms 10.7x
Planters 6.6x
Nutella 6.6x
Cascade 6.3x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
244

Where is Premier Protein Purchased?

channels
index
Club
802
Drug
19
Food
20
Gas & Convenience
0
Mass
19
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.7x
Dannon Oikos 1.6x
Taylor Farms 1.5x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
44
Credit
111
Debit
127
Food Stamps
51

When is Premier Protein Purchased?

day of week
Sun
19.0%
Mon
12.3%
Tue
11.5%
Wed
12.0%
Thu
11.6%
Fri
14.8%
Sat
18.9%
time of day
Morning
10.4%
Noon
22.5%
Afternoon
41.0%
Evening
24.5%
Late
1.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Premier Protein consumers purchase?

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Why do Premier Protein consumers try new brands?

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Where do Premier Protein consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Premier Protein Target Market

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Who actually buys Premier Protein? Do these consumers match the intended target market of Premier Protein?

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What motivates the target market to purchase Premier Protein?

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What other target market should Premier Protein look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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