Premio Consumer Insights

Who buys Premio? A Premio consumer is generally higher income, Hispanic, and senior age. Premio consumers are more likely to purchase Premio during larger pantry stocking trips. Brands such as Perdue, Goya, and Hellmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Premio Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.8%
Total Basket $ (median)
$73.34

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Premio Consumer Demographics

demographic
index
Female
98
Male
122
<24
85
25-34
79
35-44
92
45-54
120
55-64
145
65+
160
African American
104
Asian
62
Caucasian
104
Hispanic
113
demographic
index
Has Kids
101
No Kids
98
- $20k
90
$20k-40k
91
$40k-60k
92
$60k-80k
96
$80k-100k
115
$100k-125k
116
$125k +
106
No College
126
College
94
Adv. Degree
97

Understand Premio Consumer Behavior

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Premio Basket Affinity & Size

brand
basket affinity
Perdue 11.1x
Goya 7.1x
Hellmann's 6.8x
Sunny Meadow 5.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
502

Where is Premio Purchased?

channels
index
Club
125
Food
165
Gas & Convenience
1
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.4x
Utz 2.3x
Sunny Meadow 2.2x
Goya 2.1x

How Did They Pay?

method
index
Cash
130
Credit
89
Debit
92
Food Stamps
138

When is Premio Purchased?

day of week
Sun
19.3%
Mon
13.3%
Tue
10.8%
Wed
10.4%
Thu
11.2%
Fri
14.3%
Sat
20.6%
time of day
Morning
15.0%
Noon
22.6%
Afternoon
34.7%
Evening
23.7%
Late
3.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Premio consumers purchase?

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Why do Premio consumers try new brands?

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Where do Premio consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Premio Target Market

Arrow and target

Who actually buys Premio? Do these consumers match the intended target market of Premio?

Thought bubble

What motivates the target market to purchase Premio?

magnifying glass

What other target market should Premio look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us