Premio Consumer Insights

Who buys Premio?

A Premio consumer is generally higher income, Hispanic, and senior age. Premio consumers are more likely to purchase Premio during larger pantry stocking trips. Brands such as Perdue, Goya, and Hellmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Premio Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.8%
Total Basket $ (median)
$73.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Premio Consumer Demographics

demographic
index
Female
98
Male
122
<24
85
25-34
79
35-44
92
45-54
120
55-64
145
65+
160
African American
104
Asian
62
Caucasian
104
Hispanic
113
demographic
index
Has Kids
101
No Kids
98
- $20k
90
$20k-40k
91
$40k-60k
92
$60k-80k
96
$80k-100k
115
$100k-125k
116
$125k +
106
No College
126
College
94
Adv. Degree
97

Understand Premio Consumer Behavior

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Premio Basket Affinity & Size

brand
basket affinity
Perdue 11.1x
Goya 7.1x
Hellmann's 6.8x
Sunny Meadow 5.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
502

Where is Premio Purchased?

channels
index
Club
125
Food
165
Gas & Convenience
1
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.4x
Utz 2.3x
Sunny Meadow 2.2x
Goya 2.1x

How Did They Pay?

method
index
Cash
130
Credit
89
Debit
92
Food Stamps
138

When is Premio Purchased?

day of week
Sun
19.3%
Mon
13.3%
Tue
10.8%
Wed
10.4%
Thu
11.2%
Fri
14.3%
Sat
20.6%
time of day
Morning
15.0%
Noon
22.6%
Afternoon
34.7%
Evening
23.7%
Late
3.9%

Get More Premio Data

Better understand Premio consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Premio consumers switch to?

Stop sign

Why do consumers stop buying Premio products?

Store front

Which retailers do Premio shoppers prefer to shop at?

Sale sign

What motivates consumers to try Premio products?

Research the Premio Target Market

Arrow and target

Who actually buys Premio? Do these consumers match the intended target market of Premio?

Thought bubble

What motivates the target market to buy Premio?

Magnifying glass

What other target market should Premio look at?

Venn diagram

Which other brands have a similar target market?

About Our Premio Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.