Preparation H Consumer Insights

Who buys Preparation H? A Preparation H consumer is generally very high income, Asian, and older age. Preparation H consumers are more likely to purchase Preparation H during larger pantry stocking trips. Brands such as Dannon Oikos, TRESemme, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Preparation H Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.24
% of Basket $ (median)
14.9%
Total Basket $ (median)
$48.46

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Preparation H Consumer Demographics

demographic
index
Female
98
Male
123
<24
92
25-34
64
35-44
87
45-54
127
55-64
191
65+
184
African American
80
Asian
118
Caucasian
100
Hispanic
102
demographic
index
Has Kids
84
No Kids
137
- $20k
75
$20k-40k
80
$40k-60k
103
$60k-80k
96
$80k-100k
110
$100k-125k
106
$125k +
127
No College
89
College
101
Adv. Degree
110

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Preparation H Basket Affinity & Size

brand
basket affinity
Dannon Oikos 18.2x
TRESemme 7.8x
Arnold 6.9x
Cascade 6.9x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
260

Where is Preparation H Purchased?

channels
index
Beauty
33
Club
143
Dollar
73
Drug
346
Food
67
Gas & Convenience
2
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Listerine 1.4x
Sunbeam 1.4x
Neutrogena 1.4x

How Did They Pay?

method
index
Cash
112
Credit
114
Debit
94
Food Stamps
13

When is Preparation H Purchased?

day of week
Sun
14.8%
Mon
14.7%
Tue
12.9%
Wed
13.9%
Thu
12.8%
Fri
15.2%
Sat
15.7%
time of day
Morning
15.7%
Noon
18.4%
Afternoon
35.1%
Evening
25.2%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Preparation H consumers purchase?

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Why do Preparation H consumers try new brands?

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Where do Preparation H consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Preparation H Target Market

Arrow and target

Who actually buys Preparation H? Do these consumers match the intended target market of Preparation H?

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What motivates the target market to purchase Preparation H?

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What other target market should Preparation H look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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