Preparation H Consumer Insights

Who buys Preparation H?

A Preparation H consumer is generally very high income, Asian, and older age. Preparation H consumers are more likely to purchase Preparation H during larger pantry stocking trips. Brands such as Dannon Oikos, TRESemme, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Preparation H Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.24
% of Basket $ (median)
14.9%
Total Basket $ (median)
$48.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Preparation H Consumer Demographics

demographic
index
Female
98
Male
123
<24
92
25-34
64
35-44
87
45-54
127
55-64
191
65+
184
African American
80
Asian
118
Caucasian
100
Hispanic
102
demographic
index
Has Kids
84
No Kids
137
- $20k
75
$20k-40k
80
$40k-60k
103
$60k-80k
96
$80k-100k
110
$100k-125k
106
$125k +
127
No College
89
College
101
Adv. Degree
110

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Preparation H Basket Affinity & Size

brand
basket affinity
Dannon Oikos 18.2x
TRESemme 7.8x
Arnold 6.9x
Cascade 6.9x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
260

Where is Preparation H Purchased?

channels
index
Beauty
33
Club
143
Dollar
73
Drug
346
Food
67
Gas & Convenience
2
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Listerine 1.4x
Sunbeam 1.4x
Neutrogena 1.4x

How Did They Pay?

method
index
Cash
112
Credit
114
Debit
94
Food Stamps
13

When is Preparation H Purchased?

day of week
Sun
14.8%
Mon
14.7%
Tue
12.9%
Wed
13.9%
Thu
12.8%
Fri
15.2%
Sat
15.7%
time of day
Morning
15.7%
Noon
18.4%
Afternoon
35.1%
Evening
25.2%
Late
5.7%

About Our Preparation H Consumer Insights

How do we know who buys Preparation H? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Preparation H consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.