President Consumer Insights

Who buys President? A President consumer is generally very high income, Hispanic, and senior age. President consumers are more likely to purchase President during larger pantry stocking trips. Brands such as Sabra, Taylor Farms, and Nabisco Wheat Thins also tend to be purchased in the same trip. Sample consumer insights data below.

President Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
5.8%
Total Basket $ (median)
$120.53

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

President Consumer Demographics

demographic
index
Female
99
Male
113
<24
80
25-34
91
35-44
102
45-54
101
55-64
109
65+
160
African American
33
Asian
98
Caucasian
103
Hispanic
109
demographic
index
Has Kids
93
No Kids
115
- $20k
66
$20k-40k
76
$40k-60k
79
$60k-80k
88
$80k-100k
104
$100k-125k
143
$125k +
160
No College
55
College
98
Adv. Degree
162

Understand President Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

President Basket Affinity & Size

brand
basket affinity
Sabra 12.6x
Taylor Farms 7.2x
Nabisco Wheat Thins 6.2x
Horizon Organic 5.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
199
Pantry Stocking (21+ Items)
369

Where is President Purchased?

channels
index
Club
563
Drug
25
Food
71
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Almond Breeze 1.6x
Smart Balance 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
83
Credit
115
Debit
104
Food Stamps
46

When is President Purchased?

day of week
Sun
18.6%
Mon
12.8%
Tue
12.3%
Wed
12.0%
Thu
11.4%
Fri
14.7%
Sat
18.2%
time of day
Morning
11.4%
Noon
20.7%
Afternoon
39.7%
Evening
25.1%
Late
3.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do President consumers purchase?

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Why do President consumers try new brands?

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Where do President consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the President Target Market

Arrow and target

Who actually buys President? Do these consumers match the intended target market of President?

Thought bubble

What motivates the target market to purchase President?

magnifying glass

What other target market should President look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us