President Consumer Insights

Who buys President?

A President consumer is generally very high income, Hispanic, and senior age. President consumers are more likely to purchase President during larger pantry stocking trips. Brands such as Sabra, Taylor Farms, and Nabisco Wheat Thins also tend to be purchased in the same trip. See sample consumer insights data below.

President Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
5.8%
Total Basket $ (median)
$120.53

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

President Consumer Demographics

demographic
index
Female
99
Male
113
<24
80
25-34
91
35-44
102
45-54
101
55-64
109
65+
160
African American
33
Asian
98
Caucasian
103
Hispanic
109
demographic
index
Has Kids
93
No Kids
115
- $20k
66
$20k-40k
76
$40k-60k
79
$60k-80k
88
$80k-100k
104
$100k-125k
143
$125k +
160
No College
55
College
98
Adv. Degree
162

Understand President Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

President Basket Affinity & Size

brand
basket affinity
Sabra 12.6x
Taylor Farms 7.2x
Nabisco Wheat Thins 6.2x
Horizon Organic 5.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
199
Pantry Stocking (21+ Items)
369

Where is President Purchased?

channels
index
Club
563
Drug
25
Food
71
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Almond Breeze 1.6x
Smart Balance 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
83
Credit
115
Debit
104
Food Stamps
46

When is President Purchased?

day of week
Sun
18.6%
Mon
12.8%
Tue
12.3%
Wed
12.0%
Thu
11.4%
Fri
14.7%
Sat
18.2%
time of day
Morning
11.4%
Noon
20.7%
Afternoon
39.7%
Evening
25.1%
Late
3.0%

Get More President Data

Contact us for the latest President consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do President consumers switch to?

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Why do consumers stop buying President products?

Store front

Which retailers do President shoppers prefer to shop at?

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What motivates consumers to try President products?

Research the President Target Market

Arrow and target

Who actually buys President? Do these consumers match the intended target market of President?

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What motivates the target market to purchase President?

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What other target market should President look at?

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Which other brands have a similar target market?

About Our President Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.