Price's Consumer Insights

Who buys Price's?

A Price's consumer is generally slightly higher income, Hispanic, and senior age. Price's consumers are more likely to purchase Price's during larger pantry stocking trips. Brands such as Sunbeam, Jennie-O, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Price's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.46
% of Basket $ (median)
4.3%
Total Basket $ (median)
$79.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Price's Consumer Demographics

demographic
index
Female
101
Male
94
<24
84
25-34
75
35-44
85
45-54
98
55-64
222
65+
232
African American
21
Asian
46
Caucasian
108
Hispanic
123
demographic
index
Has Kids
90
No Kids
123
- $20k
83
$20k-40k
98
$40k-60k
97
$60k-80k
86
$80k-100k
135
$100k-125k
110
$125k +
92
No College
109
College
97
Adv. Degree
103

Understand Price's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Price's Basket Affinity & Size

brand
basket affinity
Sunbeam 6.8x
Jennie-O 6.5x
French's 6.2x
Sunny Meadow 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
483

Where is Price's Purchased?

channels
index
Club
35
Dollar
130
Drug
30
Food
42
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.7x
Yoplait Light 1.6x
Red Bull 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
101
Credit
89
Debit
115
Food Stamps
76

When is Price's Purchased?

day of week
Sun
17.9%
Mon
15.3%
Tue
11.6%
Wed
12.0%
Thu
11.9%
Fri
12.1%
Sat
19.3%
time of day
Morning
15.7%
Noon
15.4%
Afternoon
33.9%
Evening
28.0%
Late
6.9%

Get More Price's Data

Contact us for the latest Price's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Price's consumers switch to?

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Why do consumers stop buying Price's products?

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Which retailers do Price's shoppers prefer to shop at?

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What motivates consumers to try Price's products?

Research the Price's Target Market

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Who actually buys Price's? Do these consumers match the intended target market of Price's?

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What motivates the target market to buy Price's?

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What other target market should Price's look at?

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Which other brands have a similar target market?

About Our Price's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.