Prilosec Consumer Insights

Who buys Prilosec?

A Prilosec consumer is generally very high income, Caucasian, and senior age. Prilosec consumers are more likely to purchase Prilosec during larger pantry stocking trips. Brands such as Tide, Blue Bonnet, and Jif also tend to be purchased in the same trip. See sample consumer insights data below.

Prilosec Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$21.99
% of Basket $ (median)
27.0%
Total Basket $ (median)
$81.31

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Prilosec Consumer Demographics

demographic
index
Female
99
Male
105
<24
89
25-34
70
35-44
86
45-54
116
55-64
192
65+
210
African American
66
Asian
76
Caucasian
108
Hispanic
66
demographic
index
Has Kids
82
No Kids
140
- $20k
90
$20k-40k
84
$40k-60k
95
$60k-80k
98
$80k-100k
112
$100k-125k
109
$125k +
119
No College
119
College
93
Adv. Degree
110

Understand Prilosec Consumer Behavior

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Prilosec Basket Affinity & Size

brand
basket affinity
Tide 6.3x
Blue Bonnet 6.2x
Jif 5.4x
Charmin 5.3x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
264

Where is Prilosec Purchased?

channels
index
Club
143
Dollar
72
Drug
313
Food
49
Gas & Convenience
2
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Marlboro Gold Pack 1.4x
Maxwell House 1.4x
Purina Friskies 1.4x

How Did They Pay?

method
index
Cash
104
Credit
102
Debit
106
Food Stamps
20

When is Prilosec Purchased?

day of week
Sun
15.9%
Mon
13.7%
Tue
13.4%
Wed
11.7%
Thu
11.1%
Fri
15.7%
Sat
18.5%
time of day
Morning
16.1%
Noon
19.4%
Afternoon
36.3%
Evening
23.6%
Late
4.5%

About Our Prilosec Consumer Insights

How do we know who buys Prilosec? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Prilosec consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.