Prince Consumer Insights

Who buys Prince?

A Prince consumer is generally slightly higher income, Caucasian, and adolescent age. Prince consumers are more likely to purchase Prince during larger pantry stocking trips. Brands such as Perdue, Utz, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Prince Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.69
% of Basket $ (median)
2.6%
Total Basket $ (median)
$65.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Prince Consumer Demographics

demographic
index
Female
99
Male
107
<24
135
25-34
99
35-44
93
45-54
114
55-64
84
65+
128
African American
60
Asian
43
Caucasian
114
Hispanic
58
demographic
index
Has Kids
98
No Kids
104
- $20k
98
$20k-40k
84
$40k-60k
118
$60k-80k
77
$80k-100k
135
$100k-125k
101
$125k +
91
No College
110
College
99
Adv. Degree
95

Understand Prince Consumer Behavior

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Prince Basket Affinity & Size

brand
basket affinity
Perdue 11.7x
Utz 8.9x
Smart Balance 8.7x
Fresh Express 7.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
524

Where is Prince Purchased?

channels
index
Club
1
Drug
185
Food
225
Gas & Convenience
11
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.6x
Smart Balance 2.3x
Goya 2.2x
Utz 2.2x

How Did They Pay?

method
index
Cash
243
Credit
74
Debit
54
Food Stamps
102

When is Prince Purchased?

day of week
Sun
20.8%
Mon
11.2%
Tue
11.9%
Wed
9.7%
Thu
9.6%
Fri
17.4%
Sat
19.5%
time of day
Morning
16.7%
Noon
19.4%
Afternoon
36.1%
Evening
22.2%
Late
5.5%

About Our Prince Consumer Insights

How do we know who buys Prince? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Prince consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.