Prince Consumer Insights

Who buys Prince? A Prince consumer is generally slightly higher income, Caucasian, and adolescent age. Prince consumers are more likely to purchase Prince during larger pantry stocking trips. Brands such as Perdue, Utz, and Smart Balance also tend to be purchased in the same trip. Sample consumer insights data below.

Prince Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.69
% of Basket $ (median)
2.6%
Total Basket $ (median)
$65.72

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Prince Consumer Demographics

demographic
index
Female
99
Male
107
<24
135
25-34
99
35-44
93
45-54
114
55-64
84
65+
128
African American
60
Asian
43
Caucasian
114
Hispanic
58
demographic
index
Has Kids
98
No Kids
104
- $20k
98
$20k-40k
84
$40k-60k
118
$60k-80k
77
$80k-100k
135
$100k-125k
101
$125k +
91
No College
110
College
99
Adv. Degree
95

Understand Prince Consumer Behavior

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Prince Basket Affinity & Size

brand
basket affinity
Perdue 11.7x
Utz 8.9x
Smart Balance 8.7x
Fresh Express 7.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
524

Where is Prince Purchased?

channels
index
Club
1
Drug
185
Food
225
Gas & Convenience
11
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.6x
Smart Balance 2.3x
Goya 2.2x
Utz 2.2x

How Did They Pay?

method
index
Cash
243
Credit
74
Debit
54
Food Stamps
102

When is Prince Purchased?

day of week
Sun
20.8%
Mon
11.2%
Tue
11.9%
Wed
9.7%
Thu
9.6%
Fri
17.4%
Sat
19.5%
time of day
Morning
16.7%
Noon
19.4%
Afternoon
36.1%
Evening
22.2%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Prince consumers purchase?

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Why do Prince consumers try new brands?

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Where do Prince consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Prince Target Market

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Who actually buys Prince? Do these consumers match the intended target market of Prince?

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What motivates the target market to purchase Prince?

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What other target market should Prince look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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