Princella Consumer Insights

Who buys Princella?

A Princella consumer is generally very low income, African American, and senior age. Princella consumers are more likely to purchase Princella during larger pantry stocking trips. Brands such as Libby's, Cool Whip, and Ocean Spray also tend to be purchased in the same trip. Sample consumer insights data below.

Princella Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.90
% of Basket $ (median)
3.4%
Total Basket $ (median)
$55.99

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Princella Consumer Demographics

demographic
index
Female
99
Male
110
<24
76
25-34
81
35-44
83
45-54
136
55-64
144
65+
172
African American
155
Asian
74
Caucasian
100
Hispanic
90
demographic
index
Has Kids
92
No Kids
118
- $20k
110
$20k-40k
109
$40k-60k
101
$60k-80k
93
$80k-100k
92
$100k-125k
91
$125k +
108
No College
119
College
100
Adv. Degree
77

Understand Princella Consumer Behavior

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Princella Basket Affinity & Size

brand
basket affinity
Libby's 13.6x
Cool Whip 12.5x
Ocean Spray 12.3x
French's 9.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
509

Where is Princella Purchased?

channels
index
Club
0
Dollar
381
Drug
77
Food
123
Gas & Convenience
17
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Libby's 1.7x
Oroweat 1.7x
Jack Link's 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
159
Credit
63
Debit
98
Food Stamps
157

When is Princella Purchased?

day of week
Sun
16.5%
Mon
13.8%
Tue
13.3%
Wed
14.5%
Thu
13.1%
Fri
13.6%
Sat
15.3%
time of day
Morning
16.3%
Noon
18.2%
Afternoon
37.8%
Evening
22.5%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Princella consumers purchase?

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Why do Princella consumers try new brands?

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Where do Princella consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Princella Target Market

Arrow and target

Who actually buys Princella? Do these consumers match the intended target market of Princella?

Thought bubble

What motivates the target market to purchase Princella?

magnifying glass

What other target market should Princella look at?

venn diagram

Which other brands have a similar target market?

About Our Princella Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.