Princella Consumer Insights

Who buys Princella?

A Princella consumer is generally very low income, African American, and senior age. Princella consumers are more likely to purchase Princella during larger pantry stocking trips. Brands such as Libby's, Cool Whip, and Ocean Spray also tend to be purchased in the same trip. See sample consumer insights data below.

Princella Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.90
% of Basket $ (median)
3.4%
Total Basket $ (median)
$55.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Princella Consumer Demographics

demographic
index
Female
99
Male
110
<24
76
25-34
81
35-44
83
45-54
136
55-64
144
65+
172
African American
155
Asian
74
Caucasian
100
Hispanic
90
demographic
index
Has Kids
92
No Kids
118
- $20k
110
$20k-40k
109
$40k-60k
101
$60k-80k
93
$80k-100k
92
$100k-125k
91
$125k +
108
No College
119
College
100
Adv. Degree
77

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Princella Basket Affinity & Size

brand
basket affinity
Libby's 13.6x
Cool Whip 12.5x
Ocean Spray 12.3x
French's 9.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
509

Where is Princella Purchased?

channels
index
Club
0
Dollar
381
Drug
77
Food
123
Gas & Convenience
17
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Libby's 1.7x
Oroweat 1.7x
Jack Link's 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
159
Credit
63
Debit
98
Food Stamps
157

When is Princella Purchased?

day of week
Sun
16.5%
Mon
13.8%
Tue
13.3%
Wed
14.5%
Thu
13.1%
Fri
13.6%
Sat
15.3%
time of day
Morning
16.3%
Noon
18.2%
Afternoon
37.8%
Evening
22.5%
Late
5.2%

Get More Princella Data

Contact us for the latest Princella consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Princella consumers switch to?

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Why do consumers stop buying Princella products?

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Which retailers do Princella shoppers prefer to shop at?

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What motivates consumers to try Princella products?

Research the Princella Target Market

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Who actually buys Princella? Do these consumers match the intended target market of Princella?

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What motivates the target market to buy Princella?

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What other target market should Princella look at?

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Which other brands have a similar target market?

About Our Princella Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.