Pringles Consumer Insights

Who buys Pringles?

A Pringles consumer is generally slightly lower income, Caucasian, and lower middle age. Pringles consumers are more likely to purchase Pringles during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Cheez-It, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Pringles Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.85
% of Basket $ (median)
4.5%
Total Basket $ (median)
$41.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pringles Consumer Demographics

demographic
index
Female
101
Male
94
<24
87
25-34
86
35-44
116
45-54
105
55-64
71
65+
57
African American
102
Asian
96
Caucasian
102
Hispanic
84
demographic
index
Has Kids
112
No Kids
73
- $20k
97
$20k-40k
98
$40k-60k
102
$60k-80k
98
$80k-100k
102
$100k-125k
101
$125k +
102
No College
109
College
99
Adv. Degree
96

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Pringles Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 3.8x
Cheez-It 3.6x
Kellogg's 3.6x
Pop-Tarts 3.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
392

Where is Pringles Purchased?

channels
index
Beauty
1
Club
64
Dollar
260
Drug
86
Food
109
Gas & Convenience
78
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.2x
Kelloggs Frosted Flakes 1.2x
Powerade 1.2x
Red Baron 1.2x

How Did They Pay?

method
index
Cash
101
Credit
93
Debit
102
Food Stamps
145

When is Pringles Purchased?

day of week
Sun
18.4%
Mon
13.3%
Tue
12.0%
Wed
12.2%
Thu
12.2%
Fri
14.9%
Sat
17.0%
time of day
Morning
14.8%
Noon
17.6%
Afternoon
33.4%
Evening
27.6%
Late
6.5%

Get More Pringles Data

Contact us for the latest Pringles consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pringles consumers switch to?

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Why do consumers stop buying Pringles products?

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Which retailers do Pringles shoppers prefer to shop at?

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What motivates consumers to try Pringles products?

Research the Pringles Target Market

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Who actually buys Pringles? Do these consumers match the intended target market of Pringles?

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What motivates the target market to buy Pringles?

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What other target market should Pringles look at?

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Which other brands have a similar target market?

About Our Pringles Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.