Pringles Consumer Insights

Who buys Pringles?

A Pringles consumer is generally slightly lower income, Caucasian, and lower middle age. Pringles consumers are more likely to purchase Pringles during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Cheez-It, and Kellogg's also tend to be purchased in the same trip. Sample consumer insights data below.

Pringles Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.85
% of Basket $ (median)
4.5%
Total Basket $ (median)
$41.03

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pringles Consumer Demographics

demographic
index
Female
101
Male
94
<24
87
25-34
86
35-44
116
45-54
105
55-64
71
65+
57
African American
102
Asian
96
Caucasian
102
Hispanic
84
demographic
index
Has Kids
112
No Kids
73
- $20k
97
$20k-40k
98
$40k-60k
102
$60k-80k
98
$80k-100k
102
$100k-125k
101
$125k +
102
No College
109
College
99
Adv. Degree
96

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Pringles Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 3.8x
Cheez-It 3.6x
Kellogg's 3.6x
Pop-Tarts 3.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
392

Where is Pringles Purchased?

channels
index
Beauty
1
Club
64
Dollar
260
Drug
86
Food
109
Gas & Convenience
78
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.2x
Kelloggs Frosted Flakes 1.2x
Powerade 1.2x
Red Baron 1.2x

How Did They Pay?

method
index
Cash
101
Credit
93
Debit
102
Food Stamps
145

When is Pringles Purchased?

day of week
Sun
18.4%
Mon
13.3%
Tue
12.0%
Wed
12.2%
Thu
12.2%
Fri
14.9%
Sat
17.0%
time of day
Morning
14.8%
Noon
17.6%
Afternoon
33.4%
Evening
27.6%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pringles consumers purchase?

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Why do Pringles consumers try new brands?

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Where do Pringles consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pringles Target Market

Arrow and target

Who actually buys Pringles? Do these consumers match the intended target market of Pringles?

Thought bubble

What motivates the target market to purchase Pringles?

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What other target market should Pringles look at?

venn diagram

Which other brands have a similar target market?

About Our Pringles Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.