Pringles Cheez Ummms Consumer Insights

Who buys Pringles Cheez Ummms?

A Pringles Cheez Ummms consumer is generally lower income, African American, and lower middle age. Pringles Cheez Ummms consumers are more likely to purchase Pringles Cheez Ummms during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Totino's Pizza Rolls, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Pringles Cheez Ummms Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
2.4%
Total Basket $ (median)
$62.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pringles Cheez Ummms Consumer Demographics

demographic
index
Female
101
Male
87
<24
99
25-34
101
35-44
115
45-54
91
55-64
64
65+
36
African American
149
Asian
64
Caucasian
107
Hispanic
47
demographic
index
Has Kids
112
No Kids
73
- $20k
124
$20k-40k
128
$40k-60k
117
$60k-80k
92
$80k-100k
101
$100k-125k
70
$125k +
58
No College
124
College
99
Adv. Degree
75

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Pringles Cheez Ummms Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 6.0x
Totino's Pizza Rolls 4.4x
Armour 4.3x
Nabisco Chips Ahoy! 4.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
457

Where is Pringles Cheez Ummms Purchased?

channels
index
Dollar
950
Drug
14
Food
17
Gas & Convenience
17
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.9x
Totino's Pizza Rolls 1.8x
Farmers Market 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
104
Credit
86
Debit
102
Food Stamps
195

When is Pringles Cheez Ummms Purchased?

day of week
Sun
17.7%
Mon
12.6%
Tue
11.0%
Wed
11.0%
Thu
12.2%
Fri
17.4%
Sat
18.1%
time of day
Morning
14.0%
Noon
15.9%
Afternoon
32.2%
Evening
29.2%
Late
8.8%

Get More Pringles Cheez Ummms Data

Better understand Pringles Cheez Ummms consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Pringles Cheez Ummms consumers switch to?

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Why do consumers stop buying Pringles Cheez Ummms products?

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What motivates consumers to try Pringles Cheez Ummms products?

Research the Pringles Cheez Ummms Target Market

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Who actually buys Pringles Cheez Ummms? Do these consumers match the intended target market of Pringles Cheez Ummms?

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What other target market should Pringles Cheez Ummms look at?

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About Our Pringles Cheez Ummms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.