Pringles Flavor Crisps Consumer Insights

Who buys Pringles Flavor Crisps?

A Pringles Flavor Crisps consumer is generally very high income, Asian, and lower middle age. Pringles Flavor Crisps consumers are more likely to purchase Pringles Flavor Crisps during larger pantry stocking trips. Brands such as Archer Farms, Pepperidge Farm Goldfish, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Pringles Flavor Crisps Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.52
% of Basket $ (median)
2.6%
Total Basket $ (median)
$58.26

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pringles Flavor Crisps Consumer Demographics

demographic
index
Female
100
Male
97
<24
82
25-34
75
35-44
128
45-54
110
55-64
47
65+
44
African American
58
Asian
125
Caucasian
99
Hispanic
108
demographic
index
Has Kids
116
No Kids
65
- $20k
78
$20k-40k
76
$40k-60k
78
$60k-80k
103
$80k-100k
113
$100k-125k
102
$125k +
163
No College
76
College
103
Adv. Degree
111

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Pringles Flavor Crisps Basket Affinity & Size

brand
basket affinity
Archer Farms 19.0x
Pepperidge Farm Goldfish 7.1x
Horizon Organic 4.9x
Neutrogena 4.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
415

Where is Pringles Flavor Crisps Purchased?

channels
index
Dollar
57
Drug
3
Food
11
Gas & Convenience
19
Mass
208
regions
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What Else Do They Buy?

brand
household affinity
Archer Farms 1.7x
Dannon Danimals 1.6x
Yoplait Go-Gurt 1.5x
General Mills Lucky Charms 1.4x

How Did They Pay?

method
index
Cash
61
Credit
83
Debit
130
Food Stamps
95

When is Pringles Flavor Crisps Purchased?

day of week
Sun
15.8%
Mon
13.2%
Tue
12.4%
Wed
13.4%
Thu
11.6%
Fri
14.2%
Sat
19.5%
time of day
Morning
14.4%
Noon
17.9%
Afternoon
33.7%
Evening
27.7%
Late
6.3%

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Find Answers to Questions

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Which brands do Pringles Flavor Crisps consumers switch to?

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Why do consumers stop buying Pringles Flavor Crisps products?

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Which retailers do Pringles Flavor Crisps shoppers prefer to shop at?

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What motivates consumers to try Pringles Flavor Crisps products?

Research the Pringles Flavor Crisps Target Market

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Who actually buys Pringles Flavor Crisps? Do these consumers match the intended target market of Pringles Flavor Crisps?

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What motivates the target market to buy Pringles Flavor Crisps?

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What other target market should Pringles Flavor Crisps look at?

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Which other brands have a similar target market?

About Our Pringles Flavor Crisps Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.