Pringles Flavor Crisps Consumer Insights

Who buys Pringles Flavor Crisps? A Pringles Flavor Crisps consumer is generally very high income, Asian, and lower middle age. Pringles Flavor Crisps consumers are more likely to purchase Pringles Flavor Crisps during larger pantry stocking trips. Brands such as Archer Farms, Pepperidge Farm Goldfish, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Pringles Flavor Crisps Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.52
% of Basket $ (median)
2.6%
Total Basket $ (median)
$58.26

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Pringles Flavor Crisps Consumer Demographics

demographic
index
Female
100
Male
97
<24
82
25-34
75
35-44
128
45-54
110
55-64
47
65+
44
African American
58
Asian
125
Caucasian
99
Hispanic
108
demographic
index
Has Kids
116
No Kids
65
- $20k
78
$20k-40k
76
$40k-60k
78
$60k-80k
103
$80k-100k
113
$100k-125k
102
$125k +
163
No College
76
College
103
Adv. Degree
111

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Pringles Flavor Crisps Basket Affinity & Size

brand
basket affinity
Archer Farms 19.0x
Pepperidge Farm Goldfish 7.1x
Horizon Organic 4.9x
Neutrogena 4.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
415

Where is Pringles Flavor Crisps Purchased?

channels
index
Dollar
57
Drug
3
Food
11
Gas & Convenience
19
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.7x
Dannon Danimals 1.6x
Yoplait Go-Gurt 1.5x
General Mills Lucky Charms 1.4x

How Did They Pay?

method
index
Cash
61
Credit
83
Debit
130
Food Stamps
95

When is Pringles Flavor Crisps Purchased?

day of week
Sun
15.8%
Mon
13.2%
Tue
12.4%
Wed
13.4%
Thu
11.6%
Fri
14.2%
Sat
19.5%
time of day
Morning
14.4%
Noon
17.9%
Afternoon
33.7%
Evening
27.7%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pringles Flavor Crisps consumers purchase?

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Why do Pringles Flavor Crisps consumers try new brands?

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Where do Pringles Flavor Crisps consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the Pringles Flavor Crisps Target Market

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Who actually buys Pringles Flavor Crisps? Do these consumers match the intended target market of Pringles Flavor Crisps?

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What motivates the target market to purchase Pringles Flavor Crisps?

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What other target market should Pringles Flavor Crisps look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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