Pringles Light Consumer Insights

Who buys Pringles Light?

A Pringles Light consumer is generally higher income, Caucasian, and older age. Pringles Light consumers are more likely to purchase Pringles Light during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Jennie-O, and Coca-Cola Zero also tend to be purchased in the same trip. See sample consumer insights data below.

Pringles Light Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pringles Light Consumer Demographics

demographic
index
Female
100
Male
99
<24
57
25-34
71
35-44
108
45-54
112
55-64
146
65+
99
African American
40
Asian
45
Caucasian
117
Hispanic
45
demographic
index
Has Kids
99
No Kids
102
- $20k
78
$20k-40k
55
$40k-60k
98
$60k-80k
97
$80k-100k
83
$100k-125k
172
$125k +
134
No College
100
College
91
Adv. Degree
144

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Pringles Light Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 16.9x
Jennie-O 10.3x
Coca-Cola Zero 8.3x
Oroweat 6.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
485

Where is Pringles Light Purchased?

channels
index
Drug
27
Food
7
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 2.1x
Lean Cuisine 1.8x
Jennie-O 1.8x
Ro-Tel 1.7x

How Did They Pay?

method
index
Cash
84
Credit
108
Debit
105
Food Stamps
77

When is Pringles Light Purchased?

day of week
Sun
19.6%
Mon
12.7%
Tue
9.8%
Wed
11.3%
Thu
12.5%
Fri
14.0%
Sat
20.0%
time of day
Morning
16.2%
Noon
19.5%
Afternoon
34.2%
Evening
24.0%
Late
6.1%

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Find Answers to Questions

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Which brands do Pringles Light consumers switch to?

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Why do consumers stop buying Pringles Light products?

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Which retailers do Pringles Light shoppers prefer to shop at?

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What motivates consumers to try Pringles Light products?

Research the Pringles Light Target Market

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Who actually buys Pringles Light? Do these consumers match the intended target market of Pringles Light?

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What motivates the target market to buy Pringles Light?

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What other target market should Pringles Light look at?

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Which other brands have a similar target market?

About Our Pringles Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.