Pringles Snack Stacks Consumer Insights

Who buys Pringles Snack Stacks?

A Pringles Snack Stacks consumer is generally very high income, Caucasian, and lower middle age. Pringles Snack Stacks consumers are more likely to purchase Pringles Snack Stacks during larger pantry stocking trips. Brands such as Dannon Danimals, Capri Sun, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Pringles Snack Stacks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.48
% of Basket $ (median)
4.8%
Total Basket $ (median)
$93.98

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pringles Snack Stacks Consumer Demographics

demographic
index
Female
101
Male
92
<24
59
25-34
67
35-44
133
45-54
110
55-64
52
65+
54
African American
75
Asian
69
Caucasian
105
Hispanic
100
demographic
index
Has Kids
125
No Kids
44
- $20k
60
$20k-40k
73
$40k-60k
78
$60k-80k
96
$80k-100k
117
$100k-125k
135
$125k +
152
No College
88
College
100
Adv. Degree
115

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Pringles Snack Stacks Basket Affinity & Size

brand
basket affinity
Dannon Danimals 5.6x
Capri Sun 5.5x
Kelloggs Pop Tarts 5.0x
Oscar Mayer Lunchables 4.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
532

Where is Pringles Snack Stacks Purchased?

channels
index
Club
9
Dollar
39
Drug
13
Food
69
Gas & Convenience
13
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Kelloggs Froot Loops 1.6x
Gatorade G2 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
91
Credit
95
Debit
110
Food Stamps
115

When is Pringles Snack Stacks Purchased?

day of week
Sun
20.1%
Mon
14.6%
Tue
12.5%
Wed
11.5%
Thu
11.3%
Fri
12.5%
Sat
17.4%
time of day
Morning
16.3%
Noon
17.0%
Afternoon
33.7%
Evening
26.1%
Late
6.9%

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Find Answers to Questions

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Which brands do Pringles Snack Stacks consumers switch to?

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Why do consumers stop buying Pringles Snack Stacks products?

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What motivates consumers to try Pringles Snack Stacks products?

Research the Pringles Snack Stacks Target Market

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Who actually buys Pringles Snack Stacks? Do these consumers match the intended target market of Pringles Snack Stacks?

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What motivates the target market to buy Pringles Snack Stacks?

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What other target market should Pringles Snack Stacks look at?

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Which other brands have a similar target market?

About Our Pringles Snack Stacks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.