Pringles Snack Stacks Consumer Insights

Who buys Pringles Snack Stacks? Pringles Snack Stacks consumers are generally very high income, Caucasian, and lower middle age. Pringles Snack Stacks consumers are more likely to purchase Pringles Snack Stacks during larger pantry stocking trips. Brands such as Dannon Danimals, Capri Sun, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Pringles Snack Stacks Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.48
% of Basket $ (median)
4.8%
Total Basket $ (median)
$93.98

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  • Attitudinal surveys
  • Recent demographic data

Pringles Snack Stacks Consumer Demographics

demographic
index
Female
101
Male
92
<24
59
25-34
67
35-44
133
45-54
110
55-64
52
65+
54
African American
75
Asian
69
Caucasian
105
Hispanic
100
demographic
index
Has Kids
125
No Kids
44
- $20k
60
$20k-40k
73
$40k-60k
78
$60k-80k
96
$80k-100k
117
$100k-125k
135
$125k +
152
No College
88
College
100
Adv. Degree
115

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Pringles Snack Stacks Basket Affinity & Size

brand
basket affinity
Dannon Danimals 5.6x
Capri Sun 5.5x
Kelloggs Pop Tarts 5.0x
Oscar Mayer Lunchables 4.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
532

Where is Pringles Snack Stacks Purchased?

channels
index
Club
9
Dollar
39
Drug
13
Food
69
Gas & Convenience
13
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Kelloggs Froot Loops 1.6x
Gatorade G2 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
91
Credit
95
Debit
110
Food Stamps
115

When is Pringles Snack Stacks Purchased?

day of week
Sun
20.1%
Mon
14.6%
Tue
12.5%
Wed
11.5%
Thu
11.3%
Fri
12.5%
Sat
17.4%
time of day
Morning
16.3%
Noon
17.0%
Afternoon
33.7%
Evening
26.1%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pringles Snack Stacks consumers purchase?

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Why do Pringles Snack Stacks consumers try new brands?

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Where do Pringles Snack Stacks consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pringles Snack Stacks Target Market

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Who actually buys Pringles Snack Stacks? Do these consumers match the intended target market of Pringles Snack Stacks?

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What motivates the target market to purchase Pringles Snack Stacks?

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What other target market should Pringles Snack Stacks look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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