Pringles Stix Consumer Insights

Who buys Pringles Stix?

A Pringles Stix consumer is generally higher income, Asian, and lower middle age. Pringles Stix consumers are more likely to purchase Pringles Stix during larger pantry stocking trips. Brands such as Oscar Mayer Lunchables, Lean Cuisine, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Pringles Stix Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.7%
Total Basket $ (median)
$67.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pringles Stix Consumer Demographics

demographic
index
Female
104
Male
64
<24
65
25-34
73
35-44
132
45-54
95
55-64
65
65+
66
African American
80
Asian
120
Caucasian
103
Hispanic
70
demographic
index
Has Kids
121
No Kids
53
- $20k
80
$20k-40k
72
$40k-60k
99
$60k-80k
104
$80k-100k
96
$100k-125k
129
$125k +
125
No College
92
College
99
Adv. Degree
117

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Pringles Stix Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
502

Where is Pringles Stix Purchased?

channels
index
Dollar
305
Drug
10
Food
58
Gas & Convenience
3
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
YoCrunch 1.8x
King's Hawaiian 1.6x
Yoplait Go-Gurt 1.6x

How Did They Pay?

method
index
Cash
78
Credit
100
Debit
107
Food Stamps
154

When is Pringles Stix Purchased?

day of week
Sun
19.3%
Mon
14.1%
Tue
11.8%
Wed
12.5%
Thu
12.7%
Fri
13.3%
Sat
16.3%
time of day
Morning
16.6%
Noon
18.0%
Afternoon
32.3%
Evening
26.2%
Late
6.9%

Get More Pringles Stix Data

Contact us for the latest Pringles Stix consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pringles Stix consumers switch to?

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Why do consumers stop buying Pringles Stix products?

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Which retailers do Pringles Stix shoppers prefer to shop at?

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What motivates consumers to try Pringles Stix products?

Research the Pringles Stix Target Market

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Who actually buys Pringles Stix? Do these consumers match the intended target market of Pringles Stix?

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What motivates the target market to buy Pringles Stix?

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What other target market should Pringles Stix look at?

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Which other brands have a similar target market?

About Our Pringles Stix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.