Pringles Stix Consumer Insights

Who buys Pringles Stix?

A Pringles Stix consumer is generally higher income, Asian, and lower middle age. Pringles Stix consumers are more likely to purchase Pringles Stix during larger pantry stocking trips. Brands such as Oscar Mayer Lunchables, Lean Cuisine, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Pringles Stix Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.7%
Total Basket $ (median)
$67.20

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pringles Stix Consumer Demographics

demographic
index
Female
104
Male
64
<24
65
25-34
73
35-44
132
45-54
95
55-64
65
65+
66
African American
80
Asian
120
Caucasian
103
Hispanic
70
demographic
index
Has Kids
121
No Kids
53
- $20k
80
$20k-40k
72
$40k-60k
99
$60k-80k
104
$80k-100k
96
$100k-125k
129
$125k +
125
No College
92
College
99
Adv. Degree
117

Understand Pringles Stix Consumer Behavior

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Pringles Stix Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
502

Where is Pringles Stix Purchased?

channels
index
Dollar
305
Drug
10
Food
58
Gas & Convenience
3
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
YoCrunch 1.8x
King's Hawaiian 1.6x
Yoplait Go-Gurt 1.6x

How Did They Pay?

method
index
Cash
78
Credit
100
Debit
107
Food Stamps
154

When is Pringles Stix Purchased?

day of week
Sun
19.3%
Mon
14.1%
Tue
11.8%
Wed
12.5%
Thu
12.7%
Fri
13.3%
Sat
16.3%
time of day
Morning
16.6%
Noon
18.0%
Afternoon
32.3%
Evening
26.2%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pringles Stix consumers purchase?

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Why do Pringles Stix consumers try new brands?

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Where do Pringles Stix consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pringles Stix Target Market

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Who actually buys Pringles Stix? Do these consumers match the intended target market of Pringles Stix?

Thought bubble

What motivates the target market to purchase Pringles Stix?

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What other target market should Pringles Stix look at?

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Which other brands have a similar target market?

About Our Pringles Stix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.