Pringles Stix Consumer Insights

Who buys Pringles Stix?

A Pringles Stix consumer is generally higher income, Asian, and lower middle age. Pringles Stix consumers are more likely to purchase Pringles Stix during larger pantry stocking trips. Brands such as Oscar Mayer Lunchables, Lean Cuisine, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Pringles Stix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.7%
Total Basket $ (median)
$67.20

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pringles Stix Consumer Demographics

demographic
index
Female
104
Male
64
<24
65
25-34
73
35-44
132
45-54
95
55-64
65
65+
66
African American
80
Asian
120
Caucasian
103
Hispanic
70
demographic
index
Has Kids
121
No Kids
53
- $20k
80
$20k-40k
72
$40k-60k
99
$60k-80k
104
$80k-100k
96
$100k-125k
129
$125k +
125
No College
92
College
99
Adv. Degree
117

Understand Pringles Stix Consumer Behavior

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Pringles Stix Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
502

Where is Pringles Stix Purchased?

channels
index
Dollar
305
Drug
10
Food
58
Gas & Convenience
3
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
YoCrunch 1.8x
King's Hawaiian 1.6x
Yoplait Go-Gurt 1.6x

How Did They Pay?

method
index
Cash
78
Credit
100
Debit
107
Food Stamps
154

When is Pringles Stix Purchased?

day of week
Sun
19.3%
Mon
14.1%
Tue
11.8%
Wed
12.5%
Thu
12.7%
Fri
13.3%
Sat
16.3%
time of day
Morning
16.6%
Noon
18.0%
Afternoon
32.3%
Evening
26.2%
Late
6.9%

About Our Pringles Stix Consumer Insights

How do we know who buys Pringles Stix? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pringles Stix consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.