Pro Health Consumer Insights

Who buys Pro Health?

A Pro Health consumer is generally lower income, Hispanic, and senior age. Pro Health consumers are more likely to purchase Pro Health during larger pantry stocking trips. Brands such as Farmers Market, Libby's, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Pro Health Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.77
% of Basket $ (median)
3.4%
Total Basket $ (median)
$82.31

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pro Health Consumer Demographics

demographic
index
Female
102
Male
83
<24
102
25-34
90
35-44
100
45-54
101
55-64
121
65+
137
African American
131
Asian
49
Caucasian
92
Hispanic
213
demographic
index
Has Kids
101
No Kids
98
- $20k
108
$20k-40k
132
$40k-60k
113
$60k-80k
95
$80k-100k
89
$100k-125k
79
$125k +
68
No College
162
College
95
Adv. Degree
53

Understand Pro Health Consumer Behavior

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Pro Health Basket Affinity & Size

brand
basket affinity
Farmers Market 10.5x
Libby's 8.0x
Borden 7.7x
Bar-S 7.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
537

Where is Pro Health Purchased?

channels
index
Drug
17
Food
12
Gas & Convenience
1
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.2x
Ro-Tel 2.1x
Bar-S 1.9x
Borden 1.9x

How Did They Pay?

method
index
Cash
114
Credit
66
Debit
120
Food Stamps
158

When is Pro Health Purchased?

day of week
Sun
19.3%
Mon
12.9%
Tue
15.1%
Wed
10.3%
Thu
10.8%
Fri
13.5%
Sat
18.1%
time of day
Morning
16.5%
Noon
15.9%
Afternoon
38.1%
Evening
24.1%
Late
5.4%

About Our Pro Health Consumer Insights

How do we know who buys Pro Health? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pro Health consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.