Pro Health Consumer Insights

Who buys Pro Health? A Pro Health consumer is generally lower income, Hispanic, and senior age. Pro Health consumers are more likely to purchase Pro Health during larger pantry stocking trips. Brands such as Farmers Market, Libby's, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Pro Health Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.77
% of Basket $ (median)
3.4%
Total Basket $ (median)
$82.31

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pro Health Consumer Demographics

demographic
index
Female
102
Male
83
<24
102
25-34
90
35-44
100
45-54
101
55-64
121
65+
137
African American
131
Asian
49
Caucasian
92
Hispanic
213
demographic
index
Has Kids
101
No Kids
98
- $20k
108
$20k-40k
132
$40k-60k
113
$60k-80k
95
$80k-100k
89
$100k-125k
79
$125k +
68
No College
162
College
95
Adv. Degree
53

Understand Pro Health Consumer Behavior

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Pro Health Basket Affinity & Size

brand
basket affinity
Farmers Market 10.5x
Libby's 8.0x
Borden 7.7x
Bar-S 7.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
537

Where is Pro Health Purchased?

channels
index
Drug
17
Food
12
Gas & Convenience
1
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.2x
Ro-Tel 2.1x
Bar-S 1.9x
Borden 1.9x

How Did They Pay?

method
index
Cash
114
Credit
66
Debit
120
Food Stamps
158

When is Pro Health Purchased?

day of week
Sun
19.3%
Mon
12.9%
Tue
15.1%
Wed
10.3%
Thu
10.8%
Fri
13.5%
Sat
18.1%
time of day
Morning
16.5%
Noon
15.9%
Afternoon
38.1%
Evening
24.1%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pro Health consumers purchase?

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Why do Pro Health consumers try new brands?

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Where do Pro Health consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pro Health Target Market

Arrow and target

Who actually buys Pro Health? Do these consumers match the intended target market of Pro Health?

Thought bubble

What motivates the target market to purchase Pro Health?

magnifying glass

What other target market should Pro Health look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us