ProDesign TIger Consumer Insights

Who buys ProDesign TIger? ProDesign TIger consumers are generally lower income, Caucasian, and young adult age. ProDesign TIger consumers are more likely to purchase ProDesign TIger during larger pantry stocking trips. Brands such as Marketside, Totino's Party Pizza, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

ProDesign TIger Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.6%
Total Basket $ (median)
$44.96

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

ProDesign TIger Consumer Demographics

demographic
index
Female
103
Male
68
<24
99
25-34
127
35-44
106
45-54
75
55-64
63
65+
46
African American
50
Asian
35
Caucasian
111
Hispanic
84
demographic
index
Has Kids
120
No Kids
54
- $20k
115
$20k-40k
141
$40k-60k
116
$60k-80k
101
$80k-100k
87
$100k-125k
69
$125k +
49
No College
146
College
97
Adv. Degree
59

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ProDesign TIger Basket Affinity & Size

brand
basket affinity
Marketside 6.7x
Totino's Party Pizza 5.6x
Sunbeam 5.4x
Sunny Meadow 4.7x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
325

Where is ProDesign TIger Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.9x
Armour 1.9x
Blue Bonnet 1.9x
Totino's Party Pizza 1.9x

How Did They Pay?

method
index
Cash
105
Credit
68
Debit
128
Food Stamps
123

When is ProDesign TIger Purchased?

day of week
Sun
15.3%
Mon
14.6%
Tue
12.6%
Wed
12.8%
Thu
12.7%
Fri
14.2%
Sat
17.8%
time of day
Morning
7.7%
Noon
25.6%
Afternoon
41.0%
Evening
24.1%
Late
1.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do ProDesign TIger consumers purchase?

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Why do ProDesign TIger consumers try new brands?

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Where do ProDesign TIger consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the ProDesign TIger Target Market

Arrow and target

Who actually buys ProDesign TIger? Do these consumers match the intended target market of ProDesign TIger?

Thought bubble

What motivates the target market to purchase ProDesign TIger?

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What other target market should ProDesign TIger look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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