Progresso Consumer Insights

Who buys Progresso?

A Progresso consumer is generally very high income, Caucasian, and senior age. Progresso consumers are more likely to purchase Progresso during larger pantry stocking trips. Brands such as Campbells, Weight Watchers Smart Ones, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Progresso Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.52
% of Basket $ (median)
5.6%
Total Basket $ (median)
$62.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Progresso Consumer Demographics

demographic
index
Female
99
Male
106
<24
97
25-34
88
35-44
93
45-54
114
55-64
126
65+
144
African American
84
Asian
82
Caucasian
106
Hispanic
79
demographic
index
Has Kids
93
No Kids
116
- $20k
91
$20k-40k
93
$40k-60k
95
$60k-80k
100
$80k-100k
106
$100k-125k
108
$125k +
109
No College
91
College
100
Adv. Degree
109

Understand Progresso Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Progresso Basket Affinity & Size

brand
basket affinity
Campbells 5.3x
Weight Watchers Smart Ones 4.2x
Chef Boyardee 4.2x
Bertolli 4.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
482

Where is Progresso Purchased?

channels
index
Beauty
1
Club
32
Dollar
67
Drug
66
Food
172
Gas & Convenience
5
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
General Mills Fiber One 1.2x
Bertolli 1.2x

How Did They Pay?

method
index
Cash
109
Credit
104
Debit
93
Food Stamps
98

When is Progresso Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
11.4%
Fri
13.5%
Sat
17.0%
time of day
Morning
15.1%
Noon
18.0%
Afternoon
34.6%
Evening
26.0%
Late
6.2%

Get More Progresso Data

Contact us for the latest Progresso consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Progresso consumers switch to?

Stop sign

Why do consumers stop buying Progresso products?

Store front

Which retailers do Progresso shoppers prefer to shop at?

Sale sign

What motivates consumers to try Progresso products?

Research the Progresso Target Market

Arrow and target

Who actually buys Progresso? Do these consumers match the intended target market of Progresso?

Thought bubble

What motivates the target market to buy Progresso?

Magnifying glass

What other target market should Progresso look at?

Venn diagram

Which other brands have a similar target market?

About Our Progresso Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.