Progresso Consumer Insights

Who buys Progresso?

A Progresso consumer is generally very high income, Caucasian, and senior age. Progresso consumers are more likely to purchase Progresso during larger pantry stocking trips. Brands such as Campbells, Weight Watchers Smart Ones, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Progresso Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.52
% of Basket $ (median)
5.6%
Total Basket $ (median)
$62.52

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Progresso Consumer Demographics

demographic
index
Female
99
Male
106
<24
97
25-34
88
35-44
93
45-54
114
55-64
126
65+
144
African American
84
Asian
82
Caucasian
106
Hispanic
79
demographic
index
Has Kids
93
No Kids
116
- $20k
91
$20k-40k
93
$40k-60k
95
$60k-80k
100
$80k-100k
106
$100k-125k
108
$125k +
109
No College
91
College
100
Adv. Degree
109

Understand Progresso Consumer Behavior

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Progresso Basket Affinity & Size

brand
basket affinity
Campbells 5.3x
Weight Watchers Smart Ones 4.2x
Chef Boyardee 4.2x
Bertolli 4.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
482

Where is Progresso Purchased?

channels
index
Beauty
1
Club
32
Dollar
67
Drug
66
Food
172
Gas & Convenience
5
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
General Mills Fiber One 1.2x
Bertolli 1.2x

How Did They Pay?

method
index
Cash
109
Credit
104
Debit
93
Food Stamps
98

When is Progresso Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
11.4%
Fri
13.5%
Sat
17.0%
time of day
Morning
15.1%
Noon
18.0%
Afternoon
34.6%
Evening
26.0%
Late
6.2%

About Our Progresso Consumer Insights

How do we know who buys Progresso? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Progresso consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.