Promised Land Consumer Insights

Who buys Promised Land? Promised Land consumers are generally slightly higher income, Caucasian, and upper middle age. Promised Land consumers are more likely to purchase Promised Land during larger pantry stocking trips. Brands such as Horizon Organic, Gold Peak, and Simply Juice also tend to be purchased in the same trip. Sample consumer insights data below.

Promised Land Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.55
% of Basket $ (median)
5.1%
Total Basket $ (median)
$69.84

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Promised Land Consumer Demographics

demographic
index
Female
98
Male
122
<24
58
25-34
108
35-44
78
45-54
134
55-64
115
65+
92
African American
87
Asian
32
Caucasian
110
Hispanic
98
demographic
index
Has Kids
99
No Kids
103
- $20k
56
$20k-40k
78
$40k-60k
82
$60k-80k
109
$80k-100k
150
$100k-125k
77
$125k +
140
No College
87
College
106
Adv. Degree
85

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Promised Land Basket Affinity & Size

brand
basket affinity
Horizon Organic 11.3x
Gold Peak 7.5x
Simply Juice 6.5x
Hostess 6.2x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
391

Where is Promised Land Purchased?

channels
index
Club
48
Drug
1
Food
53
Gas & Convenience
5
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Ro-Tel 1.9x
Sunny Meadow 1.7x
Natures Own 1.7x

How Did They Pay?

method
index
Cash
116
Credit
84
Debit
112
Food Stamps
87

When is Promised Land Purchased?

day of week
Sun
16.7%
Mon
13.5%
Tue
11.6%
Wed
12.1%
Thu
11.3%
Fri
16.0%
Sat
18.9%
time of day
Morning
14.7%
Noon
13.8%
Afternoon
32.9%
Evening
28.3%
Late
10.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Promised Land consumers purchase?

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Why do Promised Land consumers try new brands?

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Where do Promised Land consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Promised Land Target Market

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Who actually buys Promised Land? Do these consumers match the intended target market of Promised Land?

Thought bubble

What motivates the target market to purchase Promised Land?

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What other target market should Promised Land look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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