Promised Land Consumer Insights

Who buys Promised Land?

A Promised Land consumer is generally slightly higher income, Caucasian, and upper middle age. Promised Land consumers are more likely to purchase Promised Land during larger pantry stocking trips. Brands such as Horizon Organic, Gold Peak, and Simply Juice also tend to be purchased in the same trip. See sample consumer insights data below.

Promised Land Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.55
% of Basket $ (median)
5.1%
Total Basket $ (median)
$69.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Promised Land Consumer Demographics

demographic
index
Female
98
Male
122
<24
58
25-34
108
35-44
78
45-54
134
55-64
115
65+
92
African American
87
Asian
32
Caucasian
110
Hispanic
98
demographic
index
Has Kids
99
No Kids
103
- $20k
56
$20k-40k
78
$40k-60k
82
$60k-80k
109
$80k-100k
150
$100k-125k
77
$125k +
140
No College
87
College
106
Adv. Degree
85

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Promised Land Basket Affinity & Size

brand
basket affinity
Horizon Organic 11.3x
Gold Peak 7.5x
Simply Juice 6.5x
Hostess 6.2x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
391

Where is Promised Land Purchased?

channels
index
Club
48
Drug
1
Food
53
Gas & Convenience
5
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Ro-Tel 1.9x
Sunny Meadow 1.7x
Natures Own 1.7x

How Did They Pay?

method
index
Cash
116
Credit
84
Debit
112
Food Stamps
87

When is Promised Land Purchased?

day of week
Sun
16.7%
Mon
13.5%
Tue
11.6%
Wed
12.1%
Thu
11.3%
Fri
16.0%
Sat
18.9%
time of day
Morning
14.7%
Noon
13.8%
Afternoon
32.9%
Evening
28.3%
Late
10.3%

Get More Promised Land Data

Contact us for the latest Promised Land consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Promised Land consumers switch to?

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Why do consumers stop buying Promised Land products?

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Which retailers do Promised Land shoppers prefer to shop at?

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What motivates consumers to try Promised Land products?

Research the Promised Land Target Market

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Who actually buys Promised Land? Do these consumers match the intended target market of Promised Land?

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What motivates the target market to purchase Promised Land?

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What other target market should Promised Land look at?

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Which other brands have a similar target market?

About Our Promised Land Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.