Propel Consumer Insights

Who buys Propel?

A Propel consumer is generally higher income, Caucasian, and upper middle age. Propel consumers are more likely to purchase Propel during larger pantry stocking trips. Brands such as Gatorade G2, Gatorade, and Sparkling Ice also tend to be purchased in the same trip. See sample consumer insights data below.

Propel Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
7.2%
Total Basket $ (median)
$27.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Propel Consumer Demographics

demographic
index
Female
100
Male
99
<24
90
25-34
82
35-44
102
45-54
118
55-64
102
65+
114
African American
55
Asian
46
Caucasian
115
Hispanic
42
demographic
index
Has Kids
100
No Kids
101
- $20k
69
$20k-40k
89
$40k-60k
109
$60k-80k
103
$80k-100k
107
$100k-125k
110
$125k +
99
No College
105
College
98
Adv. Degree
104

Understand Propel Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Propel Basket Affinity & Size

brand
basket affinity
Gatorade G2 5.7x
Gatorade 5.3x
Sparkling Ice 5.2x
Pop-Tarts 5.0x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
337

Where is Propel Purchased?

channels
index
Club
183
Dollar
90
Drug
25
Food
109
Gas & Convenience
76
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.6x
Diet Mountain Dew 1.5x
Gold Peak 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
94
Credit
95
Debit
107
Food Stamps
113

When is Propel Purchased?

day of week
Sun
18.4%
Mon
13.0%
Tue
12.1%
Wed
11.3%
Thu
12.4%
Fri
15.2%
Sat
17.6%
time of day
Morning
14.2%
Noon
18.7%
Afternoon
34.6%
Evening
26.8%
Late
5.7%

Get More Propel Data

Contact us for the latest Propel consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Propel consumers switch to?

Stop sign

Why do consumers stop buying Propel products?

Store front

Which retailers do Propel shoppers prefer to shop at?

Sale sign

What motivates consumers to try Propel products?

Research the Propel Target Market

Arrow and target

Who actually buys Propel? Do these consumers match the intended target market of Propel?

Thought bubble

What motivates the target market to buy Propel?

Magnifying glass

What other target market should Propel look at?

Venn diagram

Which other brands have a similar target market?

About Our Propel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.