Propel Consumer Insights

Who buys Propel? A Propel consumer is generally higher income, Caucasian, and upper middle age. Propel consumers are more likely to purchase Propel during larger pantry stocking trips. Brands such as Gatorade G2, Gatorade, and Sparkling Ice also tend to be purchased in the same trip. Sample consumer insights data below.

Propel Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
7.2%
Total Basket $ (median)
$27.75

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Propel Consumer Demographics

demographic
index
Female
100
Male
99
<24
90
25-34
82
35-44
102
45-54
118
55-64
102
65+
114
African American
55
Asian
46
Caucasian
115
Hispanic
42
demographic
index
Has Kids
100
No Kids
101
- $20k
69
$20k-40k
89
$40k-60k
109
$60k-80k
103
$80k-100k
107
$100k-125k
110
$125k +
99
No College
105
College
98
Adv. Degree
104

Understand Propel Consumer Behavior

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Propel Basket Affinity & Size

brand
basket affinity
Gatorade G2 5.7x
Gatorade 5.3x
Sparkling Ice 5.2x
Pop-Tarts 5.0x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
337

Where is Propel Purchased?

channels
index
Club
183
Dollar
90
Drug
25
Food
109
Gas & Convenience
76
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.6x
Diet Mountain Dew 1.5x
Gold Peak 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
94
Credit
95
Debit
107
Food Stamps
113

When is Propel Purchased?

day of week
Sun
18.4%
Mon
13.0%
Tue
12.1%
Wed
11.3%
Thu
12.4%
Fri
15.2%
Sat
17.6%
time of day
Morning
14.2%
Noon
18.7%
Afternoon
34.6%
Evening
26.8%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Propel consumers purchase?

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Why do Propel consumers try new brands?

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Where do Propel consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Propel Target Market

Arrow and target

Who actually buys Propel? Do these consumers match the intended target market of Propel?

Thought bubble

What motivates the target market to purchase Propel?

magnifying glass

What other target market should Propel look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us