Propel Zero Consumer Insights

Who buys Propel Zero? Propel Zero consumers are generally higher income, Caucasian, and upper middle age. Propel Zero consumers are more likely to purchase Propel Zero during larger pantry stocking trips. Brands such as Gatorade G2, Starkist, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Propel Zero Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.96
% of Basket $ (median)
6.3%
Total Basket $ (median)
$62.63

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Propel Zero Consumer Demographics

demographic
index
Female
101
Male
91
<24
104
25-34
81
35-44
103
45-54
120
55-64
94
65+
110
African American
46
Asian
50
Caucasian
115
Hispanic
39
demographic
index
Has Kids
103
No Kids
94
- $20k
77
$20k-40k
78
$40k-60k
107
$60k-80k
113
$80k-100k
107
$100k-125k
115
$125k +
92
No College
99
College
97
Adv. Degree
114

Understand Propel Zero Consumer Behavior

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Propel Zero Basket Affinity & Size

brand
basket affinity
Gatorade G2 5.5x
Starkist 5.0x
Kelloggs Pop Tarts 4.3x
Sparkling Ice 4.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
398

Where is Propel Zero Purchased?

channels
index
Club
242
Dollar
1
Drug
11
Food
45
Gas & Convenience
8
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.6x
Ro-Tel 1.5x
Gatorade G2 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
82
Credit
93
Debit
114
Food Stamps
137

When is Propel Zero Purchased?

day of week
Sun
18.1%
Mon
12.4%
Tue
11.8%
Wed
11.9%
Thu
12.6%
Fri
15.1%
Sat
18.1%
time of day
Morning
13.9%
Noon
19.7%
Afternoon
35.5%
Evening
25.3%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Propel Zero consumers purchase?

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Why do Propel Zero consumers try new brands?

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Where do Propel Zero consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Propel Zero Target Market

Arrow and target

Who actually buys Propel Zero? Do these consumers match the intended target market of Propel Zero?

Thought bubble

What motivates the target market to purchase Propel Zero?

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What other target market should Propel Zero look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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