Propel Zero Consumer Insights

Who buys Propel Zero?

A Propel Zero consumer is generally higher income, Caucasian, and upper middle age. Propel Zero consumers are more likely to purchase Propel Zero during larger pantry stocking trips. Brands such as Gatorade G2, Starkist, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Propel Zero Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.96
% of Basket $ (median)
6.3%
Total Basket $ (median)
$62.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Propel Zero Consumer Demographics

demographic
index
Female
101
Male
91
<24
104
25-34
81
35-44
103
45-54
120
55-64
94
65+
110
African American
46
Asian
50
Caucasian
115
Hispanic
39
demographic
index
Has Kids
103
No Kids
94
- $20k
77
$20k-40k
78
$40k-60k
107
$60k-80k
113
$80k-100k
107
$100k-125k
115
$125k +
92
No College
99
College
97
Adv. Degree
114

Understand Propel Zero Consumer Behavior

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Propel Zero Basket Affinity & Size

brand
basket affinity
Gatorade G2 5.5x
Starkist 5.0x
Kelloggs Pop Tarts 4.3x
Sparkling Ice 4.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
398

Where is Propel Zero Purchased?

channels
index
Club
242
Dollar
1
Drug
11
Food
45
Gas & Convenience
8
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.6x
Ro-Tel 1.5x
Gatorade G2 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
82
Credit
93
Debit
114
Food Stamps
137

When is Propel Zero Purchased?

day of week
Sun
18.1%
Mon
12.4%
Tue
11.8%
Wed
11.9%
Thu
12.6%
Fri
15.1%
Sat
18.1%
time of day
Morning
13.9%
Noon
19.7%
Afternoon
35.5%
Evening
25.3%
Late
5.7%

Get More Propel Zero Data

Contact us for the latest Propel Zero consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Propel Zero consumers switch to?

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Why do consumers stop buying Propel Zero products?

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Which retailers do Propel Zero shoppers prefer to shop at?

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What motivates consumers to try Propel Zero products?

Research the Propel Zero Target Market

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Who actually buys Propel Zero? Do these consumers match the intended target market of Propel Zero?

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What motivates the target market to purchase Propel Zero?

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What other target market should Propel Zero look at?

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Which other brands have a similar target market?

About Our Propel Zero Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.