Puffs Consumer Insights

Who buys Puffs?

A Puffs consumer is generally very high income, Caucasian, and senior age. Puffs consumers are more likely to purchase Puffs during larger pantry stocking trips. Brands such as Charmin, Bounty, and Cottonelle also tend to be purchased in the same trip. Sample consumer insights data below.

Puffs Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.72
% of Basket $ (median)
5.9%
Total Basket $ (median)
$62.60

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Puffs Consumer Demographics

demographic
index
Female
101
Male
92
<24
78
25-34
86
35-44
102
45-54
106
55-64
115
65+
147
African American
64
Asian
74
Caucasian
109
Hispanic
65
demographic
index
Has Kids
97
No Kids
107
- $20k
81
$20k-40k
84
$40k-60k
93
$60k-80k
106
$80k-100k
112
$100k-125k
109
$125k +
116
No College
88
College
101
Adv. Degree
109

Understand Puffs Consumer Behavior

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Puffs Basket Affinity & Size

brand
basket affinity
Charmin 9.2x
Bounty 8.2x
Cottonelle 5.6x
Cascade 5.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
361

Where is Puffs Purchased?

channels
index
Beauty
3
Club
27
Dollar
132
Drug
193
Food
86
Gas & Convenience
2
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
Charmin 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
89
Credit
115
Debit
97
Food Stamps
37

When is Puffs Purchased?

day of week
Sun
16.9%
Mon
13.2%
Tue
12.3%
Wed
12.5%
Thu
12.0%
Fri
15.1%
Sat
18.1%
time of day
Morning
16.7%
Noon
19.1%
Afternoon
35.2%
Evening
23.3%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Puffs consumers purchase?

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Why do Puffs consumers try new brands?

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Where do Puffs consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Puffs Target Market

Arrow and target

Who actually buys Puffs? Do these consumers match the intended target market of Puffs?

Thought bubble

What motivates the target market to purchase Puffs?

magnifying glass

What other target market should Puffs look at?

venn diagram

Which other brands have a similar target market?

About Our Puffs Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.