Puffs Consumer Insights

Who buys Puffs?

A Puffs consumer is generally very high income, Caucasian, and senior age. Puffs consumers are more likely to purchase Puffs during larger pantry stocking trips. Brands such as Charmin, Bounty, and Cottonelle also tend to be purchased in the same trip. See sample consumer insights data below.

Puffs Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.72
% of Basket $ (median)
5.9%
Total Basket $ (median)
$62.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Puffs Consumer Demographics

demographic
index
Female
101
Male
92
<24
78
25-34
86
35-44
102
45-54
106
55-64
115
65+
147
African American
64
Asian
74
Caucasian
109
Hispanic
65
demographic
index
Has Kids
97
No Kids
107
- $20k
81
$20k-40k
84
$40k-60k
93
$60k-80k
106
$80k-100k
112
$100k-125k
109
$125k +
116
No College
88
College
101
Adv. Degree
109

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Puffs Basket Affinity & Size

brand
basket affinity
Charmin 9.2x
Bounty 8.2x
Cottonelle 5.6x
Cascade 5.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
361

Where is Puffs Purchased?

channels
index
Beauty
3
Club
27
Dollar
132
Drug
193
Food
86
Gas & Convenience
2
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
Charmin 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
89
Credit
115
Debit
97
Food Stamps
37

When is Puffs Purchased?

day of week
Sun
16.9%
Mon
13.2%
Tue
12.3%
Wed
12.5%
Thu
12.0%
Fri
15.1%
Sat
18.1%
time of day
Morning
16.7%
Noon
19.1%
Afternoon
35.2%
Evening
23.3%
Late
5.6%

Get More Puffs Data

Contact us for the latest Puffs consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Puffs consumers switch to?

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Why do consumers stop buying Puffs products?

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Which retailers do Puffs shoppers prefer to shop at?

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What motivates consumers to try Puffs products?

Research the Puffs Target Market

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Who actually buys Puffs? Do these consumers match the intended target market of Puffs?

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What motivates the target market to buy Puffs?

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What other target market should Puffs look at?

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Which other brands have a similar target market?

About Our Puffs Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.