Puffy Consumer Insights

Who buys Puffy?

A Puffy consumer is generally lower income, Caucasian, and adolescent age. Puffy consumers are more likely to purchase Puffy during larger pantry stocking trips. Brands such as Crayola, Farmers Market, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Puffy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.94
% of Basket $ (median)
6.2%
Total Basket $ (median)
$31.40

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Puffy Consumer Demographics

demographic
index
Female
106
Male
43
<24
133
25-34
114
35-44
108
45-54
85
55-64
57
65+
50
African American
64
Asian
51
Caucasian
108
Hispanic
80
demographic
index
Has Kids
117
No Kids
61
- $20k
102
$20k-40k
126
$40k-60k
92
$60k-80k
116
$80k-100k
83
$100k-125k
88
$125k +
81
No College
120
College
99
Adv. Degree
81

Understand Puffy Consumer Behavior

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Puffy Basket Affinity & Size

brand
basket affinity
Crayola 11.6x
Farmers Market 8.0x
Chef Boyardee 7.4x
Borden 6.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
192
Pantry Stocking (21+ Items)
284

Where is Puffy Purchased?

channels
index
Drug
0
Food
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Gerber Graduates 1.8x
Totino's Party Pizza 1.7x
Dannon Danimals 1.7x

How Did They Pay?

method
index
Cash
89
Credit
89
Debit
122
Food Stamps
69

When is Puffy Purchased?

day of week
Sun
15.4%
Mon
13.1%
Tue
13.3%
Wed
13.5%
Thu
15.9%
Fri
14.1%
Sat
14.7%
time of day
Morning
13.1%
Noon
12.7%
Afternoon
33.6%
Evening
31.7%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Puffy consumers purchase?

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Why do Puffy consumers try new brands?

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Where do Puffy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Puffy Target Market

Arrow and target

Who actually buys Puffy? Do these consumers match the intended target market of Puffy?

Thought bubble

What motivates the target market to purchase Puffy?

magnifying glass

What other target market should Puffy look at?

venn diagram

Which other brands have a similar target market?

About Our Puffy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.