Puffy Consumer Insights

Who buys Puffy?

A Puffy consumer is generally lower income, Caucasian, and adolescent age. Puffy consumers are more likely to purchase Puffy during larger pantry stocking trips. Brands such as Crayola, Farmers Market, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Puffy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.94
% of Basket $ (median)
6.2%
Total Basket $ (median)
$31.40

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Puffy Consumer Demographics

demographic
index
Female
106
Male
43
<24
133
25-34
114
35-44
108
45-54
85
55-64
57
65+
50
African American
64
Asian
51
Caucasian
108
Hispanic
80
demographic
index
Has Kids
117
No Kids
61
- $20k
102
$20k-40k
126
$40k-60k
92
$60k-80k
116
$80k-100k
83
$100k-125k
88
$125k +
81
No College
120
College
99
Adv. Degree
81

Understand Puffy Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Puffy Basket Affinity & Size

brand
basket affinity
Crayola 11.6x
Farmers Market 8.0x
Chef Boyardee 7.4x
Borden 6.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
192
Pantry Stocking (21+ Items)
284

Where is Puffy Purchased?

channels
index
Drug
0
Food
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Gerber Graduates 1.8x
Totino's Party Pizza 1.7x
Dannon Danimals 1.7x

How Did They Pay?

method
index
Cash
89
Credit
89
Debit
122
Food Stamps
69

When is Puffy Purchased?

day of week
Sun
15.4%
Mon
13.1%
Tue
13.3%
Wed
13.5%
Thu
15.9%
Fri
14.1%
Sat
14.7%
time of day
Morning
13.1%
Noon
12.7%
Afternoon
33.6%
Evening
31.7%
Late
8.8%

About Our Puffy Consumer Insights

How do we know who buys Puffy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Puffy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.