Pup-Peroni Consumer Insights

Who buys Pup-Peroni? A Pup-Peroni consumer is generally median income, Caucasian, and senior age. Pup-Peroni consumers are more likely to purchase Pup-Peroni during larger pantry stocking trips. Brands such as Purina Friskies, Charmin, and Dixie also tend to be purchased in the same trip. Sample consumer insights data below.

Pup-Peroni Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.76
% of Basket $ (median)
8.5%
Total Basket $ (median)
$67.58

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pup-Peroni Consumer Demographics

demographic
index
Female
100
Male
103
<24
87
25-34
64
35-44
82
45-54
131
55-64
191
65+
234
African American
32
Asian
72
Caucasian
110
Hispanic
80
demographic
index
Has Kids
68
No Kids
172
- $20k
78
$20k-40k
89
$40k-60k
109
$60k-80k
112
$80k-100k
97
$100k-125k
105
$125k +
95
No College
120
College
98
Adv. Degree
88

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Pup-Peroni Basket Affinity & Size

brand
basket affinity
Purina Friskies 5.2x
Charmin 4.7x
Dixie 4.3x
Febreze 4.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
379

Where is Pup-Peroni Purchased?

channels
index
Club
208
Dollar
61
Drug
46
Food
72
Gas & Convenience
1
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Weight Watchers Smart Ones 1.6x
Marlboro 1.6x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
95
Credit
99
Debit
114
Food Stamps
27

When is Pup-Peroni Purchased?

day of week
Sun
17.6%
Mon
11.9%
Tue
11.6%
Wed
11.8%
Thu
11.7%
Fri
14.9%
Sat
20.5%
time of day
Morning
15.0%
Noon
18.9%
Afternoon
37.4%
Evening
23.9%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pup-Peroni consumers purchase?

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Why do Pup-Peroni consumers try new brands?

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Where do Pup-Peroni consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pup-Peroni Target Market

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Who actually buys Pup-Peroni? Do these consumers match the intended target market of Pup-Peroni?

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What motivates the target market to purchase Pup-Peroni?

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What other target market should Pup-Peroni look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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