Pup-Peroni Consumer Insights

Who buys Pup-Peroni?

A Pup-Peroni consumer is generally median income, Caucasian, and senior age. Pup-Peroni consumers are more likely to purchase Pup-Peroni during larger pantry stocking trips. Brands such as Purina Friskies, Charmin, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Pup-Peroni Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.76
% of Basket $ (median)
8.5%
Total Basket $ (median)
$67.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pup-Peroni Consumer Demographics

demographic
index
Female
100
Male
103
<24
87
25-34
64
35-44
82
45-54
131
55-64
191
65+
234
African American
32
Asian
72
Caucasian
110
Hispanic
80
demographic
index
Has Kids
68
No Kids
172
- $20k
78
$20k-40k
89
$40k-60k
109
$60k-80k
112
$80k-100k
97
$100k-125k
105
$125k +
95
No College
120
College
98
Adv. Degree
88

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Pup-Peroni Basket Affinity & Size

brand
basket affinity
Purina Friskies 5.2x
Charmin 4.7x
Dixie 4.3x
Febreze 4.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
379

Where is Pup-Peroni Purchased?

channels
index
Club
208
Dollar
61
Drug
46
Food
72
Gas & Convenience
1
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Weight Watchers Smart Ones 1.6x
Marlboro 1.6x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
95
Credit
99
Debit
114
Food Stamps
27

When is Pup-Peroni Purchased?

day of week
Sun
17.6%
Mon
11.9%
Tue
11.6%
Wed
11.8%
Thu
11.7%
Fri
14.9%
Sat
20.5%
time of day
Morning
15.0%
Noon
18.9%
Afternoon
37.4%
Evening
23.9%
Late
4.7%

About Our Pup-Peroni Consumer Insights

How do we know who buys Pup-Peroni? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pup-Peroni consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.