Pure Balance Consumer Insights

Who buys Pure Balance?

A Pure Balance consumer is generally slightly lower income, Caucasian, and young adult age. Pure Balance consumers are more likely to purchase Pure Balance during larger pantry stocking trips. Brands such as Sunny Meadow, Marketside, and Cottonelle also tend to be purchased in the same trip. See sample consumer insights data below.

Pure Balance Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.68
% of Basket $ (median)
21.4%
Total Basket $ (median)
$40.56

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pure Balance Consumer Demographics

demographic
index
Female
100
Male
96
<24
87
25-34
121
35-44
101
45-54
83
55-64
84
65+
59
African American
34
Asian
18
Caucasian
116
Hispanic
45
demographic
index
Has Kids
80
No Kids
146
- $20k
63
$20k-40k
135
$40k-60k
145
$60k-80k
94
$80k-100k
107
$100k-125k
63
$125k +
39
No College
108
College
98
Adv. Degree
100

Understand Pure Balance Consumer Behavior

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Pure Balance Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.2x
Marketside 7.3x
Cottonelle 6.5x
Purina Friskies 6.5x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
322

Where is Pure Balance Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Birds Eye Steamfresh 1.7x
Purina Friskies 1.7x
Borden 1.7x

How Did They Pay?

method
index
Cash
94
Credit
77
Debit
134
Food Stamps
44

When is Pure Balance Purchased?

day of week
Sun
16.1%
Mon
15.4%
Tue
12.7%
Wed
11.6%
Thu
12.4%
Fri
15.1%
Sat
16.7%
time of day
Morning
13.3%
Noon
15.5%
Afternoon
32.0%
Evening
30.7%
Late
8.5%

About Our Pure Balance Consumer Insights

How do we know who buys Pure Balance? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pure Balance consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.