Pure Ice Consumer Insights

Who buys Pure Ice?

A Pure Ice consumer is generally very low income, African American, and young adult age. Pure Ice consumers are more likely to purchase Pure Ice during larger pantry stocking trips. Brands such as CoverGirl, Marketside, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Pure Ice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.97
% of Basket $ (median)
5.3%
Total Basket $ (median)
$37.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pure Ice Consumer Demographics

demographic
index
Female
101
Male
88
<24
101
25-34
113
35-44
106
45-54
95
55-64
60
65+
49
African American
166
Asian
40
Caucasian
104
Hispanic
81
demographic
index
Has Kids
109
No Kids
79
- $20k
126
$20k-40k
114
$40k-60k
94
$60k-80k
110
$80k-100k
112
$100k-125k
84
$125k +
62
No College
104
College
106
Adv. Degree
68

Understand Pure Ice Consumer Behavior

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Pure Ice Basket Affinity & Size

brand
basket affinity
CoverGirl 7.7x
Marketside 5.8x
Farmers Market 5.7x
Generic Pma 4.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
376

Where is Pure Ice Purchased?

channels
index
Beauty
13
Drug
4
Food
12
Gas & Convenience
1
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Sunny Meadow 1.5x
Farmers Market 1.5x
Borden 1.5x

How Did They Pay?

method
index
Cash
99
Credit
87
Debit
115
Food Stamps
105

When is Pure Ice Purchased?

day of week
Sun
17.7%
Mon
12.5%
Tue
11.5%
Wed
12.1%
Thu
12.8%
Fri
16.1%
Sat
17.2%
time of day
Morning
12.3%
Noon
13.8%
Afternoon
35.3%
Evening
29.0%
Late
9.6%

About Our Pure Ice Consumer Insights

How do we know who buys Pure Ice? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pure Ice consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.