Pure Protein Consumer Insights

Who buys Pure Protein?

A Pure Protein consumer is generally very high income, Caucasian, and upper middle age. Pure Protein consumers are more likely to purchase Pure Protein during larger pantry stocking trips. Brands such as Nutella, Taylor Farms, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Pure Protein Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.44
% of Basket $ (median)
12.6%
Total Basket $ (median)
$82.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pure Protein Consumer Demographics

demographic
index
Female
98
Male
120
<24
70
25-34
86
35-44
102
45-54
114
55-64
110
65+
110
African American
54
Asian
85
Caucasian
103
Hispanic
99
demographic
index
Has Kids
93
No Kids
117
- $20k
58
$20k-40k
75
$40k-60k
88
$60k-80k
108
$80k-100k
110
$100k-125k
109
$125k +
149
No College
59
College
101
Adv. Degree
146

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Pure Protein Basket Affinity & Size

brand
basket affinity
Nutella 6.6x
Taylor Farms 6.2x
Almond Breeze 6.1x
Planters 5.3x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
340

Where is Pure Protein Purchased?

channels
index
Beauty
48
Club
376
Dollar
1
Drug
22
Food
35
Gas & Convenience
5
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Taylor Farms 1.5x
Almond Breeze 1.5x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
64
Credit
118
Debit
111
Food Stamps
38

When is Pure Protein Purchased?

day of week
Sun
18.7%
Mon
13.6%
Tue
12.3%
Wed
11.1%
Thu
12.1%
Fri
15.1%
Sat
17.1%
time of day
Morning
13.7%
Noon
19.4%
Afternoon
37.2%
Evening
25.0%
Late
4.7%

About Our Pure Protein Consumer Insights

How do we know who buys Pure Protein? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pure Protein consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.