Pure Protein Consumer Insights

Who buys Pure Protein?

A Pure Protein consumer is generally very high income, Caucasian, and upper middle age. Pure Protein consumers are more likely to purchase Pure Protein during larger pantry stocking trips. Brands such as Nutella, Taylor Farms, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Pure Protein Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.44
% of Basket $ (median)
12.6%
Total Basket $ (median)
$82.92

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pure Protein Consumer Demographics

demographic
index
Female
98
Male
120
<24
70
25-34
86
35-44
102
45-54
114
55-64
110
65+
110
African American
54
Asian
85
Caucasian
103
Hispanic
99
demographic
index
Has Kids
93
No Kids
117
- $20k
58
$20k-40k
75
$40k-60k
88
$60k-80k
108
$80k-100k
110
$100k-125k
109
$125k +
149
No College
59
College
101
Adv. Degree
146

Understand Pure Protein Consumer Behavior

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Pure Protein Basket Affinity & Size

brand
basket affinity
Nutella 6.6x
Taylor Farms 6.2x
Almond Breeze 6.1x
Planters 5.3x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
340

Where is Pure Protein Purchased?

channels
index
Beauty
48
Club
376
Dollar
1
Drug
22
Food
35
Gas & Convenience
5
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Taylor Farms 1.5x
Almond Breeze 1.5x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
64
Credit
118
Debit
111
Food Stamps
38

When is Pure Protein Purchased?

day of week
Sun
18.7%
Mon
13.6%
Tue
12.3%
Wed
11.1%
Thu
12.1%
Fri
15.1%
Sat
17.1%
time of day
Morning
13.7%
Noon
19.4%
Afternoon
37.2%
Evening
25.0%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pure Protein consumers purchase?

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Why do Pure Protein consumers try new brands?

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Where do Pure Protein consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pure Protein Target Market

Arrow and target

Who actually buys Pure Protein? Do these consumers match the intended target market of Pure Protein?

Thought bubble

What motivates the target market to purchase Pure Protein?

magnifying glass

What other target market should Pure Protein look at?

venn diagram

Which other brands have a similar target market?

About Our Pure Protein Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.