Pure Silk Consumer Insights

Who buys Pure Silk?

A Pure Silk consumer is generally lower income, Caucasian, and adolescent age. Pure Silk consumers are more likely to purchase Pure Silk during larger pantry stocking trips. Brands such as TRESemme, Secret, and Suave also tend to be purchased in the same trip. See sample consumer insights data below.

Pure Silk Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.97
% of Basket $ (median)
3.7%
Total Basket $ (median)
$53.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pure Silk Consumer Demographics

demographic
index
Female
104
Male
62
<24
138
25-34
97
35-44
104
45-54
111
55-64
69
65+
39
African American
78
Asian
31
Caucasian
111
Hispanic
89
demographic
index
Has Kids
101
No Kids
97
- $20k
109
$20k-40k
114
$40k-60k
108
$60k-80k
99
$80k-100k
104
$100k-125k
91
$125k +
69
No College
131
College
96
Adv. Degree
83

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Pure Silk Basket Affinity & Size

brand
basket affinity
TRESemme 8.1x
Secret 7.8x
Suave 6.1x
CoverGirl 5.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
405

Where is Pure Silk Purchased?

channels
index
Beauty
21
Dollar
432
Drug
182
Food
52
Gas & Convenience
1
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Blue Bonnet 1.5x
Totino's Party Pizza 1.5x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
123
Credit
86
Debit
109
Food Stamps
61

When is Pure Silk Purchased?

day of week
Sun
19.1%
Mon
12.7%
Tue
11.3%
Wed
11.2%
Thu
11.8%
Fri
15.3%
Sat
18.6%
time of day
Morning
15.2%
Noon
15.9%
Afternoon
34.2%
Evening
26.8%
Late
7.9%

About Our Pure Silk Consumer Insights

How do we know who buys Pure Silk? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pure Silk consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.