Purell Consumer Insights

Who buys Purell?

A Purell consumer is generally very high income, Asian, and young adult age. Purell consumers are more likely to purchase Purell during larger pantry stocking trips. Brands such as Crayola, Kleenex, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Purell Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.67
% of Basket $ (median)
6.5%
Total Basket $ (median)
$41.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purell Consumer Demographics

demographic
index
Female
103
Male
71
<24
111
25-34
127
35-44
106
45-54
72
55-64
59
65+
63
African American
172
Asian
184
Caucasian
83
Hispanic
131
demographic
index
Has Kids
109
No Kids
81
- $20k
106
$20k-40k
111
$40k-60k
96
$60k-80k
95
$80k-100k
90
$100k-125k
89
$125k +
118
No College
89
College
103
Adv. Degree
97

Understand Purell Consumer Behavior

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Purell Basket Affinity & Size

brand
basket affinity
Crayola 13.8x
Kleenex 9.8x
Listerine 8.1x
Secret 8.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
302

Where is Purell Purchased?

channels
index
Beauty
58
Club
6
Dollar
237
Drug
292
Food
45
Gas & Convenience
18
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Dannon Danimals 1.4x
Crayola 1.3x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
122
Credit
90
Debit
101
Food Stamps
36

When is Purell Purchased?

day of week
Sun
15.6%
Mon
12.8%
Tue
13.5%
Wed
13.0%
Thu
13.4%
Fri
15.0%
Sat
16.8%
time of day
Morning
17.4%
Noon
16.9%
Afternoon
31.8%
Evening
26.3%
Late
7.7%

Get More Purell Data

Contact us for the latest Purell consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purell consumers switch to?

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Why do consumers stop buying Purell products?

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Which retailers do Purell shoppers prefer to shop at?

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What motivates consumers to try Purell products?

Research the Purell Target Market

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Who actually buys Purell? Do these consumers match the intended target market of Purell?

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What motivates the target market to buy Purell?

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What other target market should Purell look at?

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Which other brands have a similar target market?

About Our Purell Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.