Pure'n Gentle Consumer Insights

Who buys Pure'n Gentle?

A Pure'n Gentle consumer is generally very low income, Hispanic, and adolescent age. Pure'n Gentle consumers are more likely to purchase Pure'n Gentle during larger pantry stocking trips. Brands such as Libby's, Angel Soft, and King's Hawaiian also tend to be purchased in the same trip. See sample consumer insights data below.

Pure'n Gentle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.74
% of Basket $ (median)
4.7%
Total Basket $ (median)
$36.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pure'n Gentle Consumer Demographics

demographic
index
Female
95
Male
147
<24
146
25-34
95
35-44
97
45-54
109
55-64
102
65+
82
African American
132
Asian
229
Caucasian
70
Hispanic
231
demographic
index
Has Kids
93
No Kids
116
- $20k
177
$20k-40k
146
$40k-60k
129
$60k-80k
61
$80k-100k
100
$100k-125k
45
$125k +
52
No College
144
College
98
Adv. Degree
60

Understand Pure'n Gentle Consumer Behavior

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Pure'n Gentle Basket Affinity & Size

brand
basket affinity
Libby's 11.3x
Angel Soft 8.5x
King's Hawaiian 6.8x
Nestle Pure Life 6.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
311

Where is Pure'n Gentle Purchased?

channels
index
Dollar
2267
Drug
3
Food
21
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.9x
Marlboro Gold Pack 1.8x
Arizona (Beverage) 1.7x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
128
Credit
96
Debit
93
Food Stamps
85

When is Pure'n Gentle Purchased?

day of week
Sun
19.3%
Mon
13.3%
Tue
9.7%
Wed
11.9%
Thu
13.2%
Fri
12.5%
Sat
20.1%
time of day
Morning
15.5%
Noon
24.6%
Afternoon
28.3%
Evening
23.5%
Late
8.1%

Get More Pure'n Gentle Data

Contact us for the latest Pure'n Gentle consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pure'n Gentle consumers switch to?

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Why do consumers stop buying Pure'n Gentle products?

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Which retailers do Pure'n Gentle shoppers prefer to shop at?

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What motivates consumers to try Pure'n Gentle products?

Research the Pure'n Gentle Target Market

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Who actually buys Pure'n Gentle? Do these consumers match the intended target market of Pure'n Gentle?

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What motivates the target market to buy Pure'n Gentle?

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What other target market should Pure'n Gentle look at?

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Which other brands have a similar target market?

About Our Pure'n Gentle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.