Pure'n Gentle Consumer Insights

Who buys Pure'n Gentle? Pure'n Gentle consumers are generally very low income, Hispanic, and adolescent age. Pure'n Gentle consumers are more likely to purchase Pure'n Gentle during larger pantry stocking trips. Brands such as Libby's, Angel Soft, and King's Hawaiian also tend to be purchased in the same trip. Sample consumer insights data below.

Pure'n Gentle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.74
% of Basket $ (median)
4.7%
Total Basket $ (median)
$36.85

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pure'n Gentle Consumer Demographics

demographic
index
Female
95
Male
147
<24
146
25-34
95
35-44
97
45-54
109
55-64
102
65+
82
African American
132
Asian
229
Caucasian
70
Hispanic
231
demographic
index
Has Kids
93
No Kids
116
- $20k
177
$20k-40k
146
$40k-60k
129
$60k-80k
61
$80k-100k
100
$100k-125k
45
$125k +
52
No College
144
College
98
Adv. Degree
60

Understand Pure'n Gentle Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pure'n Gentle Basket Affinity & Size

brand
basket affinity
Libby's 11.3x
Angel Soft 8.5x
King's Hawaiian 6.8x
Nestle Pure Life 6.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
311

Where is Pure'n Gentle Purchased?

channels
index
Dollar
2267
Drug
3
Food
21
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.9x
Marlboro Gold Pack 1.8x
Arizona (Beverage) 1.7x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
128
Credit
96
Debit
93
Food Stamps
85

When is Pure'n Gentle Purchased?

day of week
Sun
19.3%
Mon
13.3%
Tue
9.7%
Wed
11.9%
Thu
13.2%
Fri
12.5%
Sat
20.1%
time of day
Morning
15.5%
Noon
24.6%
Afternoon
28.3%
Evening
23.5%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Pure'n Gentle consumers purchase?

check mark

Why do Pure'n Gentle consumers try new brands?

check mark

Where do Pure'n Gentle consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pure'n Gentle Target Market

Arrow and target

Who actually buys Pure'n Gentle? Do these consumers match the intended target market of Pure'n Gentle?

Thought bubble

What motivates the target market to purchase Pure'n Gentle?

magnifying glass

What other target market should Pure'n Gentle look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us