Purevia Consumer Insights

Who buys Purevia?

A Purevia consumer is generally very high income, Hispanic, and senior age. Purevia consumers are more likely to purchase Purevia during larger pantry stocking trips. Brands such as Sabra, Archer Farms, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Purevia Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purevia Consumer Demographics

demographic
index
Female
101
Male
88
<24
82
25-34
78
35-44
95
45-54
104
55-64
150
65+
231
African American
106
Asian
126
Caucasian
92
Hispanic
137
demographic
index
Has Kids
90
No Kids
123
- $20k
82
$20k-40k
76
$40k-60k
105
$60k-80k
110
$80k-100k
98
$100k-125k
101
$125k +
123
No College
82
College
97
Adv. Degree
138

Understand Purevia Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Purevia Basket Affinity & Size

brand
basket affinity
Sabra 13.6x
Archer Farms 11.9x
Glade 9.1x
Silk 7.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
198
Pantry Stocking (21+ Items)
335

Where is Purevia Purchased?

channels
index
Club
584
Drug
7
Food
55
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.9x
Archer Farms 1.7x
Almond Breeze 1.7x
Silk 1.7x

How Did They Pay?

method
index
Cash
69
Credit
110
Debit
109
Food Stamps
51

When is Purevia Purchased?

day of week
Sun
16.6%
Mon
12.6%
Tue
11.8%
Wed
12.0%
Thu
12.5%
Fri
15.5%
Sat
19.1%
time of day
Morning
9.8%
Noon
20.5%
Afternoon
39.3%
Evening
27.0%
Late
3.4%

Get More Purevia Data

Contact us for the latest Purevia consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purevia consumers switch to?

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Why do consumers stop buying Purevia products?

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Which retailers do Purevia shoppers prefer to shop at?

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What motivates consumers to try Purevia products?

Research the Purevia Target Market

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Who actually buys Purevia? Do these consumers match the intended target market of Purevia?

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What motivates the target market to buy Purevia?

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What other target market should Purevia look at?

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Which other brands have a similar target market?

About Our Purevia Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.