Purevia Consumer Insights

Who buys Purevia?

A Purevia consumer is generally very high income, Hispanic, and senior age. Purevia consumers are more likely to purchase Purevia during larger pantry stocking trips. Brands such as Sabra, Archer Farms, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Purevia Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.72

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purevia Consumer Demographics

demographic
index
Female
101
Male
88
<24
82
25-34
78
35-44
95
45-54
104
55-64
150
65+
231
African American
106
Asian
126
Caucasian
92
Hispanic
137
demographic
index
Has Kids
90
No Kids
123
- $20k
82
$20k-40k
76
$40k-60k
105
$60k-80k
110
$80k-100k
98
$100k-125k
101
$125k +
123
No College
82
College
97
Adv. Degree
138

Understand Purevia Consumer Behavior

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Purevia Basket Affinity & Size

brand
basket affinity
Sabra 13.6x
Archer Farms 11.9x
Glade 9.1x
Silk 7.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
198
Pantry Stocking (21+ Items)
335

Where is Purevia Purchased?

channels
index
Club
584
Drug
7
Food
55
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.9x
Archer Farms 1.7x
Almond Breeze 1.7x
Silk 1.7x

How Did They Pay?

method
index
Cash
69
Credit
110
Debit
109
Food Stamps
51

When is Purevia Purchased?

day of week
Sun
16.6%
Mon
12.6%
Tue
11.8%
Wed
12.0%
Thu
12.5%
Fri
15.5%
Sat
19.1%
time of day
Morning
9.8%
Noon
20.5%
Afternoon
39.3%
Evening
27.0%
Late
3.4%

About Our Purevia Consumer Insights

How do we know who buys Purevia? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purevia consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.