Purex Consumer Insights

Who buys Purex? A Purex consumer is generally lower income, African American, and young adult age. Purex consumers are more likely to purchase Purex during larger pantry stocking trips. Brands such as Angel Soft, Lysol, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Purex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.1%
Total Basket $ (median)
$59.21

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purex Consumer Demographics

demographic
index
Female
102
Male
77
<24
98
25-34
107
35-44
97
45-54
98
55-64
100
65+
84
African American
153
Asian
75
Caucasian
99
Hispanic
109
demographic
index
Has Kids
99
No Kids
102
- $20k
119
$20k-40k
125
$40k-60k
117
$60k-80k
105
$80k-100k
91
$100k-125k
69
$125k +
57
No College
129
College
97
Adv. Degree
79

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Purex Basket Affinity & Size

brand
basket affinity
Angel Soft 5.2x
Lysol 5.0x
Hefty 4.6x
Scott 4.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
380

Where is Purex Purchased?

channels
index
Beauty
26
Club
1
Dollar
263
Drug
343
Food
78
Gas & Convenience
6
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.5x
Angel Soft 1.4x
Hawaiian Punch 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
128
Credit
86
Debit
102
Food Stamps
71

When is Purex Purchased?

day of week
Sun
18.2%
Mon
13.1%
Tue
11.9%
Wed
12.1%
Thu
11.8%
Fri
15.1%
Sat
18.0%
time of day
Morning
16.3%
Noon
17.0%
Afternoon
33.1%
Evening
26.2%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purex consumers purchase?

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Why do Purex consumers try new brands?

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Where do Purex consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purex Target Market

Arrow and target

Who actually buys Purex? Do these consumers match the intended target market of Purex?

Thought bubble

What motivates the target market to purchase Purex?

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What other target market should Purex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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