Purex Consumer Insights

Who buys Purex?

A Purex consumer is generally lower income, African American, and young adult age. Purex consumers are more likely to purchase Purex during larger pantry stocking trips. Brands such as Angel Soft, Lysol, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Purex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.1%
Total Basket $ (median)
$59.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purex Consumer Demographics

demographic
index
Female
102
Male
77
<24
98
25-34
107
35-44
97
45-54
98
55-64
100
65+
84
African American
153
Asian
75
Caucasian
99
Hispanic
109
demographic
index
Has Kids
99
No Kids
102
- $20k
119
$20k-40k
125
$40k-60k
117
$60k-80k
105
$80k-100k
91
$100k-125k
69
$125k +
57
No College
129
College
97
Adv. Degree
79

Understand Purex Consumer Behavior

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Purex Basket Affinity & Size

brand
basket affinity
Angel Soft 5.2x
Lysol 5.0x
Hefty 4.6x
Scott 4.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
380

Where is Purex Purchased?

channels
index
Beauty
26
Club
1
Dollar
263
Drug
343
Food
78
Gas & Convenience
6
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.5x
Angel Soft 1.4x
Hawaiian Punch 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
128
Credit
86
Debit
102
Food Stamps
71

When is Purex Purchased?

day of week
Sun
18.2%
Mon
13.1%
Tue
11.9%
Wed
12.1%
Thu
11.8%
Fri
15.1%
Sat
18.0%
time of day
Morning
16.3%
Noon
17.0%
Afternoon
33.1%
Evening
26.2%
Late
7.4%

Get More Purex Data

Contact us for the latest Purex consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purex consumers switch to?

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Why do consumers stop buying Purex products?

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Which retailers do Purex shoppers prefer to shop at?

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What motivates consumers to try Purex products?

Research the Purex Target Market

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Who actually buys Purex? Do these consumers match the intended target market of Purex?

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What motivates the target market to buy Purex?

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What other target market should Purex look at?

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Which other brands have a similar target market?

About Our Purex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.