Purex Consumer Insights

Who buys Purex?

A Purex consumer is generally lower income, African American, and young adult age. Purex consumers are more likely to purchase Purex during larger pantry stocking trips. Brands such as Angel Soft, Lysol, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Purex Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.1%
Total Basket $ (median)
$59.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purex Consumer Demographics

demographic
index
Female
102
Male
77
<24
98
25-34
107
35-44
97
45-54
98
55-64
100
65+
84
African American
153
Asian
75
Caucasian
99
Hispanic
109
demographic
index
Has Kids
99
No Kids
102
- $20k
119
$20k-40k
125
$40k-60k
117
$60k-80k
105
$80k-100k
91
$100k-125k
69
$125k +
57
No College
129
College
97
Adv. Degree
79

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Purex Basket Affinity & Size

brand
basket affinity
Angel Soft 5.2x
Lysol 5.0x
Hefty 4.6x
Scott 4.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
380

Where is Purex Purchased?

channels
index
Beauty
26
Club
1
Dollar
263
Drug
343
Food
78
Gas & Convenience
6
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.5x
Angel Soft 1.4x
Hawaiian Punch 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
128
Credit
86
Debit
102
Food Stamps
71

When is Purex Purchased?

day of week
Sun
18.2%
Mon
13.1%
Tue
11.9%
Wed
12.1%
Thu
11.8%
Fri
15.1%
Sat
18.0%
time of day
Morning
16.3%
Noon
17.0%
Afternoon
33.1%
Evening
26.2%
Late
7.4%

About Our Purex Consumer Insights

How do we know who buys Purex? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purex consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.