Purex Crystals Consumer Insights

Who buys Purex Crystals?

A Purex Crystals consumer is generally lower income, African American, and upper middle age. Purex Crystals consumers are more likely to purchase Purex Crystals during larger pantry stocking trips. Brands such as Gain, Arm & Hammer, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Purex Crystals Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.00
% of Basket $ (median)
9.6%
Total Basket $ (median)
$52.02

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purex Crystals Consumer Demographics

demographic
index
Female
104
Male
64
<24
103
25-34
102
35-44
97
45-54
107
55-64
101
65+
77
African American
204
Asian
53
Caucasian
99
Hispanic
99
demographic
index
Has Kids
98
No Kids
105
- $20k
123
$20k-40k
131
$40k-60k
122
$60k-80k
103
$80k-100k
86
$100k-125k
61
$125k +
55
No College
142
College
97
Adv. Degree
64

Understand Purex Crystals Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Purex Crystals Basket Affinity & Size

brand
basket affinity
Gain 9.0x
Arm & Hammer 7.1x
Hefty 5.7x
Febreze 5.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
374

Where is Purex Crystals Purchased?

channels
index
Club
0
Dollar
501
Drug
297
Food
42
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Gain 1.7x
Sunbeam 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
118
Credit
85
Debit
108
Food Stamps
79

When is Purex Crystals Purchased?

day of week
Sun
18.4%
Mon
11.5%
Tue
11.7%
Wed
12.4%
Thu
11.5%
Fri
15.6%
Sat
19.0%
time of day
Morning
16.5%
Noon
17.0%
Afternoon
33.9%
Evening
25.6%
Late
7.0%

About Our Purex Crystals Consumer Insights

How do we know who buys Purex Crystals? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purex Crystals consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.