Purex Crystals Consumer Insights

Who buys Purex Crystals? A Purex Crystals consumer is generally lower income, African American, and upper middle age. Purex Crystals consumers are more likely to purchase Purex Crystals during larger pantry stocking trips. Brands such as Gain, Arm & Hammer, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Purex Crystals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.00
% of Basket $ (median)
9.6%
Total Basket $ (median)
$52.02

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purex Crystals Consumer Demographics

demographic
index
Female
104
Male
64
<24
103
25-34
102
35-44
97
45-54
107
55-64
101
65+
77
African American
204
Asian
53
Caucasian
99
Hispanic
99
demographic
index
Has Kids
98
No Kids
105
- $20k
123
$20k-40k
131
$40k-60k
122
$60k-80k
103
$80k-100k
86
$100k-125k
61
$125k +
55
No College
142
College
97
Adv. Degree
64

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Purex Crystals Basket Affinity & Size

brand
basket affinity
Gain 9.0x
Arm & Hammer 7.1x
Hefty 5.7x
Febreze 5.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
374

Where is Purex Crystals Purchased?

channels
index
Club
0
Dollar
501
Drug
297
Food
42
Mass
124
regions
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What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Gain 1.7x
Sunbeam 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
118
Credit
85
Debit
108
Food Stamps
79

When is Purex Crystals Purchased?

day of week
Sun
18.4%
Mon
11.5%
Tue
11.7%
Wed
12.4%
Thu
11.5%
Fri
15.6%
Sat
19.0%
time of day
Morning
16.5%
Noon
17.0%
Afternoon
33.9%
Evening
25.6%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purex Crystals consumers purchase?

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Why do Purex Crystals consumers try new brands?

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Where do Purex Crystals consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purex Crystals Target Market

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Who actually buys Purex Crystals? Do these consumers match the intended target market of Purex Crystals?

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What motivates the target market to purchase Purex Crystals?

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What other target market should Purex Crystals look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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