Purex Natural Elements Consumer Insights

Who buys Purex Natural Elements?

A Purex Natural Elements consumer is generally very low income, African American, and young adult age. Purex Natural Elements consumers are more likely to purchase Purex Natural Elements during larger pantry stocking trips. Brands such as Cottonelle, Scott, and Arizona (Beverage) also tend to be purchased in the same trip. See sample consumer insights data below.

Purex Natural Elements Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
20.6%
Total Basket $ (median)
$29.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purex Natural Elements Consumer Demographics

demographic
index
Female
103
Male
73
<24
119
25-34
120
35-44
96
45-54
84
55-64
81
65+
119
African American
173
Asian
143
Caucasian
85
Hispanic
153
demographic
index
Has Kids
98
No Kids
105
- $20k
135
$20k-40k
118
$40k-60k
119
$60k-80k
108
$80k-100k
98
$100k-125k
60
$125k +
52
No College
125
College
97
Adv. Degree
83

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Purex Natural Elements Basket Affinity & Size

brand
basket affinity
Cottonelle 8.6x
Scott 7.2x
Arizona (Beverage) 7.0x
Lysol 6.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
197

Where is Purex Natural Elements Purchased?

channels
index
Club
1
Dollar
204
Drug
819
Food
66
Gas & Convenience
3
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Angel Soft 1.6x
Hawaiian Punch 1.6x
Scott 1.6x

How Did They Pay?

method
index
Cash
160
Credit
82
Debit
91
Food Stamps
47

When is Purex Natural Elements Purchased?

day of week
Sun
18.8%
Mon
14.2%
Tue
12.9%
Wed
12.8%
Thu
11.0%
Fri
13.3%
Sat
17.0%
time of day
Morning
16.4%
Noon
16.6%
Afternoon
32.3%
Evening
26.3%
Late
8.4%

About Our Purex Natural Elements Consumer Insights

How do we know who buys Purex Natural Elements? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purex Natural Elements consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.