Purex Natural Elements Consumer Insights

Who buys Purex Natural Elements?

A Purex Natural Elements consumer is generally very low income, African American, and young adult age. Purex Natural Elements consumers are more likely to purchase Purex Natural Elements during larger pantry stocking trips. Brands such as Cottonelle, Scott, and Arizona (Beverage) also tend to be purchased in the same trip. See sample consumer insights data below.

Purex Natural Elements Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.99
% of Basket $ (median)
20.6%
Total Basket $ (median)
$29.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purex Natural Elements Consumer Demographics

demographic
index
Female
103
Male
73
<24
119
25-34
120
35-44
96
45-54
84
55-64
81
65+
119
African American
173
Asian
143
Caucasian
85
Hispanic
153
demographic
index
Has Kids
98
No Kids
105
- $20k
135
$20k-40k
118
$40k-60k
119
$60k-80k
108
$80k-100k
98
$100k-125k
60
$125k +
52
No College
125
College
97
Adv. Degree
83

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Purex Natural Elements Basket Affinity & Size

brand
basket affinity
Cottonelle 8.6x
Scott 7.2x
Arizona (Beverage) 7.0x
Lysol 6.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
197

Where is Purex Natural Elements Purchased?

channels
index
Club
1
Dollar
204
Drug
819
Food
66
Gas & Convenience
3
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Angel Soft 1.6x
Hawaiian Punch 1.6x
Scott 1.6x

How Did They Pay?

method
index
Cash
160
Credit
82
Debit
91
Food Stamps
47

When is Purex Natural Elements Purchased?

day of week
Sun
18.8%
Mon
14.2%
Tue
12.9%
Wed
12.8%
Thu
11.0%
Fri
13.3%
Sat
17.0%
time of day
Morning
16.4%
Noon
16.6%
Afternoon
32.3%
Evening
26.3%
Late
8.4%

Get More Purex Natural Elements Data

Contact us for the latest Purex Natural Elements consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purex Natural Elements consumers switch to?

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Why do consumers stop buying Purex Natural Elements products?

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Which retailers do Purex Natural Elements shoppers prefer to shop at?

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What motivates consumers to try Purex Natural Elements products?

Research the Purex Natural Elements Target Market

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Who actually buys Purex Natural Elements? Do these consumers match the intended target market of Purex Natural Elements?

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What motivates the target market to buy Purex Natural Elements?

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What other target market should Purex Natural Elements look at?

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Which other brands have a similar target market?

About Our Purex Natural Elements Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.