Purex Natural Elements Consumer Insights

Who buys Purex Natural Elements? A Purex Natural Elements consumer is generally very low income, African American, and young adult age. Purex Natural Elements consumers are more likely to purchase Purex Natural Elements during larger pantry stocking trips. Brands such as Cottonelle, Scott, and Arizona (Beverage) also tend to be purchased in the same trip. Sample consumer insights data below.

Purex Natural Elements Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
20.6%
Total Basket $ (median)
$29.09

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purex Natural Elements Consumer Demographics

demographic
index
Female
103
Male
73
<24
119
25-34
120
35-44
96
45-54
84
55-64
81
65+
119
African American
173
Asian
143
Caucasian
85
Hispanic
153
demographic
index
Has Kids
98
No Kids
105
- $20k
135
$20k-40k
118
$40k-60k
119
$60k-80k
108
$80k-100k
98
$100k-125k
60
$125k +
52
No College
125
College
97
Adv. Degree
83

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Purex Natural Elements Basket Affinity & Size

brand
basket affinity
Cottonelle 8.6x
Scott 7.2x
Arizona (Beverage) 7.0x
Lysol 6.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
197

Where is Purex Natural Elements Purchased?

channels
index
Club
1
Dollar
204
Drug
819
Food
66
Gas & Convenience
3
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Angel Soft 1.6x
Hawaiian Punch 1.6x
Scott 1.6x

How Did They Pay?

method
index
Cash
160
Credit
82
Debit
91
Food Stamps
47

When is Purex Natural Elements Purchased?

day of week
Sun
18.8%
Mon
14.2%
Tue
12.9%
Wed
12.8%
Thu
11.0%
Fri
13.3%
Sat
17.0%
time of day
Morning
16.4%
Noon
16.6%
Afternoon
32.3%
Evening
26.3%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purex Natural Elements consumers purchase?

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Why do Purex Natural Elements consumers try new brands?

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Where do Purex Natural Elements consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purex Natural Elements Target Market

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Who actually buys Purex Natural Elements? Do these consumers match the intended target market of Purex Natural Elements?

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What motivates the target market to purchase Purex Natural Elements?

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What other target market should Purex Natural Elements look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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