Purex Plus Oxi and Zout Consumer Insights

Who buys Purex Plus Oxi and Zout?

A Purex Plus Oxi and Zout consumer is generally lower income, African American, and young adult age. Purex Plus Oxi and Zout consumers are more likely to purchase Purex Plus Oxi and Zout during larger pantry stocking trips. Brands such as Scott, Dawn, and Angel Soft also tend to be purchased in the same trip. See sample consumer insights data below.

Purex Plus Oxi and Zout Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.10
% of Basket $ (median)
18.5%
Total Basket $ (median)
$27.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purex Plus Oxi and Zout Consumer Demographics

demographic
index
Female
103
Male
66
<24
91
25-34
116
35-44
97
45-54
94
55-64
88
65+
77
African American
162
Asian
127
Caucasian
90
Hispanic
136
demographic
index
Has Kids
100
No Kids
100
- $20k
118
$20k-40k
135
$40k-60k
115
$60k-80k
102
$80k-100k
96
$100k-125k
68
$125k +
49
No College
127
College
100
Adv. Degree
70

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Purex Plus Oxi and Zout Basket Affinity & Size

brand
basket affinity
Scott 9.1x
Dawn 5.6x
Angel Soft 5.4x
Cottonelle 5.3x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
224

Where is Purex Plus Oxi and Zout Purchased?

channels
index
Club
1
Dollar
6
Drug
862
Food
70
Gas & Convenience
1
Mass
41
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.7x
Huggies 1.6x
Angel Soft 1.6x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
167
Credit
75
Debit
93
Food Stamps
49

When is Purex Plus Oxi and Zout Purchased?

day of week
Sun
20.9%
Mon
13.4%
Tue
11.7%
Wed
12.2%
Thu
12.5%
Fri
13.3%
Sat
16.0%
time of day
Morning
16.4%
Noon
16.6%
Afternoon
33.4%
Evening
25.8%
Late
7.8%

About Our Purex Plus Oxi and Zout Consumer Insights

How do we know who buys Purex Plus Oxi and Zout? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purex Plus Oxi and Zout consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.