Purex Plus Oxi and Zout Consumer Insights

Who buys Purex Plus Oxi and Zout?

A Purex Plus Oxi and Zout consumer is generally lower income, African American, and young adult age. Purex Plus Oxi and Zout consumers are more likely to purchase Purex Plus Oxi and Zout during larger pantry stocking trips. Brands such as Scott, Dawn, and Angel Soft also tend to be purchased in the same trip. See sample consumer insights data below.

Purex Plus Oxi and Zout Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.10
% of Basket $ (median)
18.5%
Total Basket $ (median)
$27.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purex Plus Oxi and Zout Consumer Demographics

demographic
index
Female
103
Male
66
<24
91
25-34
116
35-44
97
45-54
94
55-64
88
65+
77
African American
162
Asian
127
Caucasian
90
Hispanic
136
demographic
index
Has Kids
100
No Kids
100
- $20k
118
$20k-40k
135
$40k-60k
115
$60k-80k
102
$80k-100k
96
$100k-125k
68
$125k +
49
No College
127
College
100
Adv. Degree
70

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Purex Plus Oxi and Zout Basket Affinity & Size

brand
basket affinity
Scott 9.1x
Dawn 5.6x
Angel Soft 5.4x
Cottonelle 5.3x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
224

Where is Purex Plus Oxi and Zout Purchased?

channels
index
Club
1
Dollar
6
Drug
862
Food
70
Gas & Convenience
1
Mass
41
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.7x
Huggies 1.6x
Angel Soft 1.6x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
167
Credit
75
Debit
93
Food Stamps
49

When is Purex Plus Oxi and Zout Purchased?

day of week
Sun
20.9%
Mon
13.4%
Tue
11.7%
Wed
12.2%
Thu
12.5%
Fri
13.3%
Sat
16.0%
time of day
Morning
16.4%
Noon
16.6%
Afternoon
33.4%
Evening
25.8%
Late
7.8%

Get More Purex Plus Oxi and Zout Data

Contact us for the latest Purex Plus Oxi and Zout consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purex Plus Oxi and Zout consumers switch to?

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Why do consumers stop buying Purex Plus Oxi and Zout products?

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Which retailers do Purex Plus Oxi and Zout shoppers prefer to shop at?

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What motivates consumers to try Purex Plus Oxi and Zout products?

Research the Purex Plus Oxi and Zout Target Market

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Who actually buys Purex Plus Oxi and Zout? Do these consumers match the intended target market of Purex Plus Oxi and Zout?

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What motivates the target market to purchase Purex Plus Oxi and Zout?

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What other target market should Purex Plus Oxi and Zout look at?

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Which other brands have a similar target market?

About Our Purex Plus Oxi and Zout Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.