Purex Plus Oxi and Zout Consumer Insights

Who buys Purex Plus Oxi and Zout? Purex Plus Oxi and Zout consumers are generally lower income, African American, and young adult age. Purex Plus Oxi and Zout consumers are more likely to purchase Purex Plus Oxi and Zout during larger pantry stocking trips. Brands such as Scott, Dawn, and Angel Soft also tend to be purchased in the same trip. Sample consumer insights data below.

Purex Plus Oxi and Zout Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.10
% of Basket $ (median)
18.5%
Total Basket $ (median)
$27.55

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purex Plus Oxi and Zout Consumer Demographics

demographic
index
Female
103
Male
66
<24
91
25-34
116
35-44
97
45-54
94
55-64
88
65+
77
African American
162
Asian
127
Caucasian
90
Hispanic
136
demographic
index
Has Kids
100
No Kids
100
- $20k
118
$20k-40k
135
$40k-60k
115
$60k-80k
102
$80k-100k
96
$100k-125k
68
$125k +
49
No College
127
College
100
Adv. Degree
70

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Purex Plus Oxi and Zout Basket Affinity & Size

brand
basket affinity
Scott 9.1x
Dawn 5.6x
Angel Soft 5.4x
Cottonelle 5.3x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
224

Where is Purex Plus Oxi and Zout Purchased?

channels
index
Club
1
Dollar
6
Drug
862
Food
70
Gas & Convenience
1
Mass
41
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.7x
Huggies 1.6x
Angel Soft 1.6x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
167
Credit
75
Debit
93
Food Stamps
49

When is Purex Plus Oxi and Zout Purchased?

day of week
Sun
20.9%
Mon
13.4%
Tue
11.7%
Wed
12.2%
Thu
12.5%
Fri
13.3%
Sat
16.0%
time of day
Morning
16.4%
Noon
16.6%
Afternoon
33.4%
Evening
25.8%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purex Plus Oxi and Zout consumers purchase?

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Why do Purex Plus Oxi and Zout consumers try new brands?

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Where do Purex Plus Oxi and Zout consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purex Plus Oxi and Zout Target Market

Arrow and target

Who actually buys Purex Plus Oxi and Zout? Do these consumers match the intended target market of Purex Plus Oxi and Zout?

Thought bubble

What motivates the target market to purchase Purex Plus Oxi and Zout?

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What other target market should Purex Plus Oxi and Zout look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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