Purex Ultrapacks Consumer Insights

Who buys Purex Ultrapacks? A Purex Ultrapacks consumer is generally lower income, African American, and young adult age. Purex Ultrapacks consumers are more likely to purchase Purex Ultrapacks during larger pantry stocking trips. Brands such as Angel Soft, Gain, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Purex Ultrapacks Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.7%
Total Basket $ (median)
$55.75

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purex Ultrapacks Consumer Demographics

demographic
index
Female
102
Male
81
<24
104
25-34
112
35-44
98
45-54
95
55-64
94
65+
70
African American
139
Asian
75
Caucasian
99
Hispanic
114
demographic
index
Has Kids
99
No Kids
102
- $20k
127
$20k-40k
129
$40k-60k
113
$60k-80k
103
$80k-100k
91
$100k-125k
70
$125k +
57
No College
123
College
98
Adv. Degree
85

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Purex Ultrapacks Basket Affinity & Size

brand
basket affinity
Angel Soft 5.9x
Gain 5.3x
Blue Bonnet 4.4x
Hefty 4.3x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
341

Where is Purex Ultrapacks Purchased?

channels
index
Club
2
Dollar
199
Drug
453
Food
45
Gas & Convenience
2
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.5x
Hawaiian Punch 1.5x
Blue Bonnet 1.5x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
138
Credit
81
Debit
104
Food Stamps
63

When is Purex Ultrapacks Purchased?

day of week
Sun
17.8%
Mon
14.9%
Tue
11.1%
Wed
11.0%
Thu
11.8%
Fri
14.6%
Sat
18.8%
time of day
Morning
16.1%
Noon
17.3%
Afternoon
32.5%
Evening
26.8%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purex Ultrapacks consumers purchase?

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Why do Purex Ultrapacks consumers try new brands?

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Where do Purex Ultrapacks consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purex Ultrapacks Target Market

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Who actually buys Purex Ultrapacks? Do these consumers match the intended target market of Purex Ultrapacks?

Thought bubble

What motivates the target market to purchase Purex Ultrapacks?

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What other target market should Purex Ultrapacks look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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