Purex Ultrapacks Consumer Insights

Who buys Purex Ultrapacks?

A Purex Ultrapacks consumer is generally lower income, African American, and young adult age. Purex Ultrapacks consumers are more likely to purchase Purex Ultrapacks during larger pantry stocking trips. Brands such as Angel Soft, Gain, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Purex Ultrapacks Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.7%
Total Basket $ (median)
$55.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purex Ultrapacks Consumer Demographics

demographic
index
Female
102
Male
81
<24
104
25-34
112
35-44
98
45-54
95
55-64
94
65+
70
African American
139
Asian
75
Caucasian
99
Hispanic
114
demographic
index
Has Kids
99
No Kids
102
- $20k
127
$20k-40k
129
$40k-60k
113
$60k-80k
103
$80k-100k
91
$100k-125k
70
$125k +
57
No College
123
College
98
Adv. Degree
85

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Purex Ultrapacks Basket Affinity & Size

brand
basket affinity
Angel Soft 5.9x
Gain 5.3x
Blue Bonnet 4.4x
Hefty 4.3x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
341

Where is Purex Ultrapacks Purchased?

channels
index
Club
2
Dollar
199
Drug
453
Food
45
Gas & Convenience
2
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.5x
Hawaiian Punch 1.5x
Blue Bonnet 1.5x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
138
Credit
81
Debit
104
Food Stamps
63

When is Purex Ultrapacks Purchased?

day of week
Sun
17.8%
Mon
14.9%
Tue
11.1%
Wed
11.0%
Thu
11.8%
Fri
14.6%
Sat
18.8%
time of day
Morning
16.1%
Noon
17.3%
Afternoon
32.5%
Evening
26.8%
Late
7.4%

Get More Purex Ultrapacks Data

Contact us for the latest Purex Ultrapacks consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purex Ultrapacks consumers switch to?

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Why do consumers stop buying Purex Ultrapacks products?

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Which retailers do Purex Ultrapacks shoppers prefer to shop at?

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What motivates consumers to try Purex Ultrapacks products?

Research the Purex Ultrapacks Target Market

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Who actually buys Purex Ultrapacks? Do these consumers match the intended target market of Purex Ultrapacks?

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What motivates the target market to purchase Purex Ultrapacks?

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What other target market should Purex Ultrapacks look at?

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Which other brands have a similar target market?

About Our Purex Ultrapacks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.