Purina Consumer Insights

Who buys Purina?

A Purina consumer is generally lower income, Caucasian, and older age. Purina consumers are more likely to purchase Purina during larger pantry stocking trips. Brands such as Smart Balance, Weight Watchers Smart Ones, and Arm & Hammer also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
9.0%
Total Basket $ (median)
$44.56

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Consumer Demographics

demographic
index
Female
102
Male
85
<24
93
25-34
90
35-44
91
45-54
115
55-64
141
65+
103
African American
45
Asian
45
Caucasian
112
Hispanic
74
demographic
index
Has Kids
84
No Kids
137
- $20k
98
$20k-40k
111
$40k-60k
109
$60k-80k
105
$80k-100k
99
$100k-125k
93
$125k +
73
No College
114
College
99
Adv. Degree
89

Understand Purina Consumer Behavior

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Purina Basket Affinity & Size

brand
basket affinity
Smart Balance 4.8x
Weight Watchers Smart Ones 4.4x
Arm & Hammer 4.0x
Scott 3.8x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
369

Where is Purina Purchased?

channels
index
Beauty
1
Club
60
Dollar
196
Drug
25
Food
78
Gas & Convenience
8
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Maxwell House 1.4x
Marlboro 1.4x
Diet Pepsi 1.3x

How Did They Pay?

method
index
Cash
103
Credit
91
Debit
112
Food Stamps
45

When is Purina Purchased?

day of week
Sun
16.2%
Mon
12.5%
Tue
11.8%
Wed
12.0%
Thu
12.3%
Fri
16.1%
Sat
19.0%
time of day
Morning
14.7%
Noon
17.0%
Afternoon
34.7%
Evening
27.4%
Late
6.2%

About Our Purina Consumer Insights

How do we know who buys Purina? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.