Purina Consumer Insights

Who buys Purina? Purina consumers are generally lower income, Caucasian, and older age. Purina consumers are more likely to purchase Purina during larger pantry stocking trips. Brands such as Smart Balance, Weight Watchers Smart Ones, and Arm & Hammer also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
9.0%
Total Basket $ (median)
$44.56

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Consumer Demographics

demographic
index
Female
102
Male
85
<24
93
25-34
90
35-44
91
45-54
115
55-64
141
65+
103
African American
45
Asian
45
Caucasian
112
Hispanic
74
demographic
index
Has Kids
84
No Kids
137
- $20k
98
$20k-40k
111
$40k-60k
109
$60k-80k
105
$80k-100k
99
$100k-125k
93
$125k +
73
No College
114
College
99
Adv. Degree
89

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Purina Basket Affinity & Size

brand
basket affinity
Smart Balance 4.8x
Weight Watchers Smart Ones 4.4x
Arm & Hammer 4.0x
Scott 3.8x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
369

Where is Purina Purchased?

channels
index
Beauty
1
Club
60
Dollar
196
Drug
25
Food
78
Gas & Convenience
8
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Maxwell House 1.4x
Marlboro 1.4x
Diet Pepsi 1.3x

How Did They Pay?

method
index
Cash
103
Credit
91
Debit
112
Food Stamps
45

When is Purina Purchased?

day of week
Sun
16.2%
Mon
12.5%
Tue
11.8%
Wed
12.0%
Thu
12.3%
Fri
16.1%
Sat
19.0%
time of day
Morning
14.7%
Noon
17.0%
Afternoon
34.7%
Evening
27.4%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina consumers purchase?

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Why do Purina consumers try new brands?

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Where do Purina consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Target Market

Arrow and target

Who actually buys Purina? Do these consumers match the intended target market of Purina?

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What motivates the target market to purchase Purina?

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What other target market should Purina look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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